REAL ESTATE

M.J. Christensen to reopen Vegas store

BY CSA STAFF

Henderson, Nev. Las Vegas-area jeweler M.J. Christensen announced it will reopen its Galleria Mall location in Henderson under a new name.

According to the retailer, the conversion to the new LaReverie concept at Galleria will begin immediately following the completion of a special eight-week store closing and consolidation sale now underway at all four of the nationally known retailer’s metro Las Vegas stores.

M.J. Christensen said it intends to continue operating under its namesake brand at its three freestanding locations at Boca Park and Montecito Marketplace, both in Las Vegas and in Henderson.

The LaReverie store is slated to open in July. “LaReverie will bring together exciting international designer brands focusing on price points primarily between $300 and $2,500, and have strong self-purchase appeal for the fashion-conscious woman,” president and CEO Cliff Miller said.

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REAL ESTATE

DLC awarded ICSC Maxi

BY CSA STAFF

Tarrytown, N.Y. The International Council of Shopping Centers presented DLC Management Corp. with a MAXI Silver Award.

The MAXIs are an international shopping center marketing competition.

DLC was recognized for its leasing tool, the Interactive Leasing Portfolio, which has revolutionized the way the DLC leasing team conducts business by cutting out thousands of unnecessary work hours and eliminating wasteful marketing dollars.

The ILP is a digital, portable meeting tool that provides real-time information on DLC’s entire 97-shopping center portfolio. According to the company, it has eliminated thousands of work hours per year for DLC’s leasing agents in preparing hard copy materials for meetings and trade shows, and saved about $70,000 per year in the printing and shipping of marketing materials and meeting/trade show collateral.

“We have a touchscreen version at our booth at the RECon show in Las Vegas [May 17-20] … It has a contemporary look and feel that is very appealing, and we have begun incorporating that into various other marketing materials,” said Kara Scimeca, DLC’s director of marketing.

The MAXI Awards Program brings together the most successful marketing and advertising programs created throughout the year. Applicants submit their entries to be judged within specific categories and winners are then selected based on the greatest impact made to an individual shopping center or the owning/managing company.

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REAL ESTATE

Latest demographic estimates rank fastest-growing, largest counties

BY CSA STAFF

Bellmawr, N.J. According to data released by Easy Analytic Software, which supplies demographic data and software on the Web, Kendall County in Illinois ranks at the top of the 20 fastest-growing counties in the United States, estimated as of Jan. 1.

Following Kendall is Flagler County in Florida, Pinal County in Arizona, Rockwall County in Texas and Forsyth County in Georgia.

Of the 20 largest counties, Los Angeles County tops the rankings, followed by Cook County in Illinois, Harris County in Texas, Maricopa County in Arizona and Orange County, Calif.

To create additional demographic analyses, visit www.easidemographics.com.

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