REAL ESTATE

M&M’S World makes Asia debut with Shanghai flagship

BY Katherine Boccaccio

Shanghai, China — M&M’S celebrated the grand opening of its first M&M’S World store in Asia – M&M’s World Shanghai, a 17,000+-sq.-ft. entertainment destination that marks the brand’s fifth M&M’s World flagship store. Current flagships include Times Square, New York; Orlando; Las Vegas; and Leicester Square London.

Spanning two floors and combining iconic Chinese landmarks and cultural elements, the store features a large array of candies and M&M-branded merchandise.

“We are thrilled to add M&M’S World Shanghai store to our global store footprint,” said Brian Schiegg, general manager, Mars Retail Group. “Shanghai is the ideal city for the first M&M’S World store in Asia, due to the city’s truly global feel and appeal.”

The latest flagship is located in the Brilliance Shimao International Plaza on one of the busiest pedestrian streets in China. Interior design and entertainment elements include Yellow Panda in the Bamboo Garden, a large Moon Gate that previews the Great Wall of Chocolate, and daily performances by M&M’S characters.

“The opening of M&M’S World Shanghai, a partnership between the M&M’S brand and Mars Retail Group, represents a significant investment and commitment to the Chinese market by Mars, Incorporated,” said Clarence Mak, president, Mars Chocolate China.

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MARKETING/SOCIAL MEDIA

Survey: Parents likely to play/spend once kids leave for school

BY Katherine Boccaccio

Austin, Texas — A Shoppers Trend report released by RetailMeNot found that, once kids leave the nest, parents are just as ready as their kids to start a new chapter in life. In fact, nearly three-in-four parents (74%) surveyed indicated they would do things differently once their kids leave the house, with traveling (42%), spending time with friends (37%) and pampering themselves (33%) topping the list of changes.

According to the survey, conducted in conjunction with The Omnibus Company, nearly eight-in-10 (79%) parents who say they would do things differently when their child left for school admit they’d make a major change such as moving, buying a TV or car, traveling or renovating their current home. Nearly three-in-four (72%) respondents who plan to make a major change indicate they would do it within six months of their child leaving for school.

Additionally, moms and dads react differently when their kids go away. The survey found that females are more likely to spend time with friends and pamper themselves, while males are more likely to buy material items after their children leave for school.

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MARKETING/SOCIAL MEDIA

Survey: Working women make many grocery decisions at work

BY Katherine Boccaccio

Cleveland — WorkPlace Impact found in a recent survey that 49% of working female consumers are making millions of trips between Monday and Friday. What’s more, 46% of the women that WorkPlace Impact surveyed reported that they regularly purchase groceries on their way to or from the office or during a lunch break.

Further affirming that working women often have groceries on their mind during the workday, the study also found that 84.4% of the women surveyed said they regularly or occasionally add items to their grocery shopping lists at work.

“We’re finding an increasing blending of work and personal lives among working consumers. We weren’t surprised to learn that working women are so frequently making grocery shopping decisions during the workday,” said Tara L. Peters, director of marketing of WorkPlace Impact.

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