OPERATIONS

Mobile app Aisle411 provides indoor mapping for Marsh Supermarkets

BY Marianne Wilson

St. Louis — Indoor retail mapping platform Aisle411 will provide indoor mapping services to Indianapolis-based Marsh Supermarkets. The retailer seeks to improve the shopping experience for its customers by leveraging the navigation platform via its new Marsh App.

Shoppers can use the Marsh App, built for Marsh by Taqtile Mobility, to find where products are located inside the 81 Marsh, O’Malia’s or Mainstreet Market Stores in Indiana and Ohio. Marsh licensed Aisle411’s product locator technology and store maps inside the Marsh App so customers can find products, map shopping lists and take advantage of weekly offers.

“Aisle411’s platform collects, organizes and monetizes retailers’ product inventory and location data. The company has also partnered with positioning technology providers to help garner merchandising insights and provide relevant messages to customers — such as welcoming them back to the store, asking customers if they need assistance once they find the products they are searching for or displaying coupons for items they are currently near.

According to Aisle411, the new partnership with Marsh has the ability to reach more than two million weekly shoppers at 81 Marsh-operated locations. The deal adds to the more than 12,000 retail locations across the country that use Aisle411’s mapping platform. Marsh touts itself as the first grocery store in the world to use electronic scanners to make purchases.


We are excited to add Marsh Supermarkets to our growing group of innovative retailers who digitize their stores to provide innovative app functions that help consumers find what they want when they want it,” said Nathan Pettyjohn, CEO of Aisle411. “Our company continues to change what it means to customize the consumer shopping experience inside a retail environment. Our technology puts a retailer’s entire inventory in the palm of a customer’s hand by way of a searchable indoor map.”

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OPERATIONS

Family Dollar names merchandise operations exec

BY CSA STAFF

Matthews, N.C. — Family Dollar Stores, announced that it has named Jeffrey Thomas senior VP-merchandise operations. He replaces Scott Zucker, who left the company at the end of May.

Thomas joined Family Dollar in 2003 as a director of vendor performance. He went on to assume roles with increasing responsibilities, and in 2013, was named VP-merchant services.

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Family Dollar names new merchandising exec

BY CSA STAFF

Jeffrey Thomas was elevated to the role of SVP of merchandise operations at Family Dollar as the retailer looks to reignite sales under the leadership of chief merchandising officer Jason Reiser.

Thomas previously served as vp of merchant services and fill a position previously held by Scott Zucker who left the company. Thomas will report to Jason Reiser, Family Dollar’s EVP and chief merchandising officer.

“For more than 54 years, our merchandise operations team has focused on providing the items our customers want and need at great everyday prices,” Reiser said. “Jeff’s supply chain, logistics and replenishment experience along with his proven leadership skills will ensure that we continue to bring value and convenience to customers at each of our more than 8,100 stores across the country.”

Thomas joined Family Dollar in 2003 as a director of vendor performance with responsibility for item data integrity and vendor relationships. Between 2005 and 2013 he assumed greater roles with increased responsibilities and was named vp of merchant services. He holds a bachelor of science degree in business administration from the University of Tennessee.

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