Mobile app promotion on Twitter made easier with AdParlor
Toronto — Twitter released a full suite of targeting, creative and measurement tools designed to enable advertisers to promote their mobile apps through the new mobile app promotion (MAP) product.
“As a member of Twitter’s Marketing Platform Partner program, AdParlor was invited to participate in the development and beta testing of MAP," said AdParlor general manager Mladen Raickovic. "Through many months of testing and millions of impressions via real campaigns, we really got to know this product and understand how to maximize outcomes for clients.”
Users of AdParlor’s platform have the ability to create hundreds of tweets and campaigns with ease, and with the bulk campaign manager, they can make bulk actions across campaigns and ad sets with a few clicks. The platform can also examine and evaluate multiple pieces of ad data, such as conversion metrics, and then take corresponding actions, such as changing ad statuses, adjusting bids, or creating custom notifications with the new rules engine.
For advertisers looking to scale their efforts on Twitter, the AdParlor solution offers leading technology with powerful optimization tools and a proven track record of experience and success.
Tile Shop names Best Buy controller as CFO
Minneapolis — Tile Shop Holdings announced the appointment of Kirk Geadelmann as its new CFO.
He will transition into the role on August 12, 2014, succeeding CFO Timothy C. Clayton, who has resigned his position to accept an executive position with another company. Clayton will remain with the Tile Shop until mid-August to ensure a smooth transition of responsibilities.
Prior to joining Tile Shop, Geadelmann worked for 14 years at Best Buy, most recently serving as the corporate and international controller.
Former P&G CEO McDonald to lead VA
Bob McDonald ran the world’s largest CPG company as CEO of Procter & Gamble and now he is returning to public service as head of the embattled Veteran’s Administration.
President Barack Obama nominated McDonald for the position of Secretary of Veterans Affairs on Monday. He is a a graduate of West Point who served in the U.S. Army for five years and held the rank of captain before joining Procter & Gamble. He fills a position at the VA previously held by Eric Shinseki after a bi-partisan outcry over his leadership and the agency’s failings when it came to the delivery of health care to veterans forced his resignation.
McDonald may have led the world’s largest CPG company with 120,000 employees and products sold in 180 countries worldwide, but the VA is a massive bureaucracy with 300,000 employees and a culture that is sure to be unlike what McDonald was accustomed to at P&G.