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Mobile marketing with a smoky flavor

BY CSA STAFF

The Johnsonville Big Taste Grill has embarked on a nationwide tour that gives new meaning to the phrase, “mobile marketing.”

The Johnsonville Big Taste Grill is actually a 65 foot long tractor and trailer rig emblazoned with the Johnsoville logo and lots of flame graphics on the cab and trailer that functions as a rolling billboard and brand engagement vehicle. The giant grill allows 12 grillmasters to simultaneously cook 750 bratwurst at one time and is entirely self-sufficient with hot and cold running water, electricity, sound system, a prep station, and a refrigeration unit.

"For Johnsonville, The Big Taste Grill tour is an annual tradition that combines our love of grilling with our passion for local activism," said Ron Schroder, senior brand manager. "The tour not only brings Johnsonville sausage to grilling enthusiasts around the country, it also helps them support the charities that matter in their communities."

To date, the Big Taste Grill program has raised more than $3.5 million for a variety of charities nationwide, many of them local community organizations. In 2013 alone, the Johnsonville Big Taste Grill raised more than $130,000 for different organizations nationwide and served 121,325 brats during its 9-month tour.

Some of the key locations where the Grill will be making an appearance in the coming months include:

Cooper River Bridge Run – April 5 in Charleston, S.C.
Sandfest – April 11-13 in Port Aransas, TX
Sweetwater Fest – April 18-20 in Atlanta, GA
Rivers & Spires Festival – April 24-16 in Clarksville, TN
RiverFest – May 23-25 in Little Rock, Ark.
Safeway BBQ Battle – June 21-22 in Washington, D.C.

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B&G Foods savors Specialty Brands deal

BY CSA STAFF

The Bear Creek Country Kitchens brand is now part of the B&G Foods portfolio of brands following B&G’s acquisition of the dry soup line and other brands from Specialty Brands of America.

The Bear Creek brand of hearty dry soups is the largest brand in the Specialty Brands of America portfolio which also includes Spring Tree, Cary’s and MacDonald’s brand pure maple syrups, New York Flatbreads and Canoleo margarine.

B&G acquired Specialty Brands from the private equity group American Capital in an all cash $155 million deal that is expected to add first year sales of $85 million and operating profits of $20 million to B&G.

“We are excited to have reached an agreement to acquire Specialty Brands of America. Under the leadership of American Capital and Dom Bastien, the founder and chief executive officer of Specialty Brands, the company has built a solid and profitable business that continues to grow,” said David L. Wenner, president and CEO of B&G Foods. “We look forward to welcoming Specialty Brands into our family of brands. These brands complement very well our existing portfolio of brands and we believe that B&G Foods will be able to enhance the growth prospects of these brands. In addition, consistent with our acquisition strategy, we expect the acquisition to be immediately accretive to our earnings per share and free cash flow.”

B&G portfolio of brands includes a wide range of niche products and lesser known brands such as Ac’cent, B&M, Baker’s Joy, Brer Rabbit, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Style, Old London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Sugar Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard.

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Werner wins again with NCAA Final Four

BY CSA STAFF

When the winning team cuts down the net after Monday night at the NCAA Men’s Championship game they will do so from atop a customer built nine foot Werner brand step ladder.

Werner has again partnered with the NCAA for the traditional net cutting ceremony. As the official ladder of the NCAA Men’s Basketball Championship, Werner supplies a custom nine foot ladder that has been an integral part of the winning moment when the champion cuts down the net during post-game ceremonies. This year the company is adding a digital element with a contest called Rise Above The Rest which offers a change to win a replica championship ladder. To enter the giveaway click here.

In addition, Werner is an official Corporate Teammate of the National Association of Basketball Coaches (NABC). In support of the NABC, Tom Izzo, coach of the 2014 Big Ten Champion Michigan State Spartans, participated in the filming of Werner’s new podium ladder TV spot. The video of Izzo has gone viral, according to Werner, as it shows Izzo dancing on top of the ladder to show you can do "almost anything on a ladder."

"Having a coach as highly regarded and entertaining as Tom Izzo dancing on one of our new ladders is a wonderful sign of how integrated our partnership with NABC and the NCAA Basketball Championship has become," said Chris Filardi, Werner’s VP of marketing.

Werner is a privately owned manufacturer and distributor of climbing products, fall protection equipment and jobsite, truck and van storage equipment.

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