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Mobile shoppers more engaged

BY Dan Berthiaume

New York — Consumers who use mobile devices to research purchases visit retailer sites more frequently than those who use PCs alone. According to research from Millward Brown Digital, mobile visitors engage with top retailers twice as often as PC visitors (on average, 6.2 times per month compared to 2.9 times per month).

Millward Brown Digital Research also shows that mobile shoppers also interact with more touchpoints more intensively when shopping. Smartphone users, and to a lesser degree consumers using tablets, engage with search engines and social media sites more than pure PC users.

Meanwhile, mobile tablet users who are shopping for a new product are nearly twice as likely to go online from homes, while smartphone users are likely to turn to their devices while they are in a retail environment and/or while they have downtime.

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T.Platt says:
Oct-31-2013 02:45 pm

#Retailers connect better via #Mobile, so Just Do It!! now, via #CEM engagement http://amex.co/13rIN5K

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Barnes & Noble offering new Nook

BY Dan Berthiaume

New York — Nook Media LLC, a subsidiary of Barnes & Noble, Inc., is releasing the new Nook GlowLight e-reader.

At 6.2 ounces, it is the lightest Nook device ever, and new lighting technology light is evenly distributed, turns on instantly and adjusts with a touch. The built-in anti-glare screen on the re-engineered display offers what Barnes & Noble says is paper-like readability, even in bright sunlight.

The shopping experience features a new “Now on Nook” section on the home screen, giving readers instant access to a curated list of content suggestions from Barnes & Noble booksellers. The new shop also delivers an array of exclusive personalized lists “Picked Just For You,” which combine the expert knowledge of Barnes & Noble booksellers with rich book data. Customers can sample any Nook book for free and download new content instantly with Nook’s built-in Wi-Fi. All Nook content is stored in the Nook Cloud.

“Barnes & Noble was the first company to recognize and answer E Ink customers’ number one request with a breakthrough integrated light for reading in the dark and today, with the new Nook GlowLight, we’ve taken the reading experience to a new level,” said Mahesh Veerina, COO of Nook Media. “We developed an all new lightweight design that’s extremely comfortable to hold in one hand for people who love to read anytime, anywhere. Lighter and brighter, with crisp, sharp text, no full page flashing and no ads, our redesigned reading experience is more immersive than ever making the device a must-have item for long-form readers. We welcome customers to their local Barnes & Noble store where they can try the new Nook GlowLight and see it shine.”

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Report: New York investigating Macy’s, Barneys over racial profiling claims

BY Marianne Wilson

New York — The attorney general of the state of New York is investigating Macy’s and Barneys following complaints from black customers that they were stopped by police after making expensive luxury purchases, according to the New York Daily News. The local New York media has dubbed the practice “shop-and-frisk.”

The office of Attorney General Eric Schneiderman sent letters on Monday to both retailers seeking information on their policies for stopping, detaining and questioning customers based on race, the report said, and gave them Friday to comply.

Barneys CEO Mark Lee said that Barneys employees had no part in the two incidents that set off the controversy, Reuters reported.

"We believe that no Barneys employees were involved in those incidents," Lee said after a meeting in Harlem with civil rights leader Al Sharpton and members of his National Action Network, according to the report. "No one from Barneys brought them to the attention of our internal security and no one from Barneys reached out to external authorities."

Barneys and the New York City Police Department were named in a lawsuit filed by a Queens man detained by police in April for two hours after buying a $349 Ferragamo belt. He was later released without being charged. Another Barneys shopper said she was surrounded by four undercover police officers in February after leaving with a $2,500 Celine handbag she had purchased.

Two Macy’s shoppers have made similar complaints.

In 2005, Macy’s paid $600,000 to settle similar allegations that many of the chain’s New York stores had targeted blacks and Latinos for particular scrutiny of theft, according to the New York Attorney General’s office.

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