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Mobile software platform Moki taps marketing VP

BY CSA STAFF

Moki, a leading mobile software platform, has appointed Chander Chawla VP of marketing and product strategy. With Chawla on board, Moki said it plans to open an office in Palo Alto, California, to better serve its growing customer base.

Chawla, who has been in the mobile industry for 15 years, has been credited with leading the growth of public Wi-Fi and wearable devices at T-Mobile and National Semiconductor.

“Chander’s deep knowledge of the mobile ecosystem and proven track record of business scaling make him an ideal fit for our executive team,” said Moki CEO Tom Karren. “This is a key moment for such a leader to join Moki as we get into our next growth phase.”

“I am very excited about joining Moki and working with a world-class executive team to bring digital interactions to the physical retail world,” said Chawla. “We are at the beginning of a new growth S-curve in this space and Moki is the best positioned company to make it happen.”

Prior to Moki, Chawla was managing partner and president of Applied Innovation Advisors, where he advised the Swedish government on innovation policy for economic growth. Before Applied Innovation Advisors, Chawla held various leadership roles at National Semiconductor, T-Mobile and Siemens.

Moki enables digital interactions in physical retail environments with its leading mobile software platform.

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ECRM: Retail circular advertising trends, September 2014

BY CSA STAFF

ECRM compared retail circular advertising in September 2013 versus September 2014 and noted trends occurring across top retail chains. In the aftermath of back-to-school season, Walmart and Staples appear to be trying to clear out all remaining school and office supplies. Staples accomplished this by improving its previous offer of $5 off with purchase of $30 to $10 off and also cut backpack prices by 50%. Walmart shifted the focus from school to office, with a “Run Your Business for Less” promotion. Walmart also appeared to have a health-focused message, with an exercise equipment circular and multiple nutrition-focused circulars.

In September, Home Depot and Lowe’s both emphasized the changing of the seasons, although they approached it differently. Home Depot released a single short six-page circular largely focused on interior paint and appliance upgrades. Lowe’s, on the other hand, released five circulars focused on outdoor equipment such as leaf blowers, as well as materials for windows, siding, and roofing. Lowe’s released more than seven times as many pages in September 2014 than Home Depot did, with significantly more space devoted to each item.

About ECRM’s Business Intelligence:
ECRM’s Ad Comparisons technology captures promotional data from the top U.S. and Canadian retailers in all major markets. Ad Comparisons captures more than 40 metrics for each ad block and provides hundreds of analytic reports to put the advertising data in context. Ad Comparisons takes an individual approach to ensure all data and reports fit the needs of each user.

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Amazon experiments with brick-and-mortar for holidays

BY CSA STAFF

Just in time for the holiday season, Amazon is going brick-and-mortar with its first-ever physical store, according to the Wall Street Journal.

The store, which will be located across from the Empire State Building in Midtown Manhattan, will serve as a mini-warehouse, with limited inventory for same-day delivery within New York City, product returns and exchanges and pickups of online orders, according to the report.

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