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MobStac extends omni-channel commerce features

BY Dan Berthiaume

Bangalore, India – Mobile cloud platform company MobStac has added a new set of mobile commerce features that are capable of providing consumers with a universal shopping experience across all devices. The MobStac platform now provides an extension for all major commerce backend systems such as Magento and OpenCart.

The platform is now fully mobile-commerce ready with a catalog engine, search and recommendation engines designed and built for commerce and synchronization engines that offer universal wish-lists and checkout carts across devices. MobStac also integrates with the most commonly-used payment processors. MobStac’s platform capabilities enable discovery-led social shopping, personalized catalogs, mobile-enhanced in-store experiences, customer loyalty programs, and post-sales care.

The company offers fully managed, professional services from concept design and development to deployment, testing and go-live for e-commerce enterprises. MobStac also offers robust APIs and SDKs for in-house development teams of e-commerce enterprises and agencies, enabling them to build mobile commerce apps and sites.

"Mobile has the potential to disrupt the way people find and shop products and we find that increasingly, mobile commerce is seeing rapid uptake amongst consumers,” said Sharat Potharaju, CEO and co-founder of MobStac. “Our platform offers e-commerce businesses a hassle-free solution to expand their online businesses to mobile and create a positive impact on their mobile revenue.”

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All You brand expands national distribution

BY CSA STAFF

Time Inc.’s All You brand is expanding its newsstand distribution beginning with the April 2014 issue, already in newsstands.

In addition to being sold at Walmart, All You will be available at most major retail chains across the country including supermarkets, drugstores and bookstores like Kroger, Publix, Safeway, Target, CVS, Walgreens and Barnes & Noble, in addition to being sold by subscription. This expansion follows a successful rollout across retailers in the Southeast market that began last June.

"Recognizing this cross-shopping behavior, All You is expanding distribution to meet the needs of this growing population and realize untapped consumer demand. With our expansion we’re looking forward to reaching more consumers wherever they shop and continuing to drive sales for marketers," explained All You publisher Suzanne Quint.

Recent new advertising span categories from appliances to telecommunications and include AT&T, Dyson, Hewlett-Packard, Kitchen Aid, Netflix, Hisense, Olay, ABC Family and Sprint.

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Weather Trends: April 2014

BY CSA STAFF

WTI expects April 2014 to trend the coldest in five years and drier than last year for the U.S. as a whole. Warmer year-on-year temperature trends in the Central states will be sandwiched in between colder trends on the East and West coasts. A more active severe weather season than last year in the South Central states can be expected, especially across parts of Texas and Oklahoma. Storm cleanup supplies and plastic sheeting will see increased demand in harder hit areas. There is the potential for a hard frost and freeze through late in the month in the Northeast, Great Lakes and Ohio Valley, which could damage tender vegetation in garden centers. Following another cold March, the start of the season for many spring categories will fall into the retail April month in the East, except for the Deep South where spring has already sprung. Although the weeks before Easter on the East Coast will trend colder than last year, most of the colder trends will fall on the weekdays while the weekends look more favorable helping to drive holiday apparel and footwear demand. Drier trends in Florida and the Midwest will be beneficial for store traffic and outdoor categories, but wetter weather in the Southwest and South Central states will inhibit traffic at times.

Weather Trends International offers year-ahead business weather forecasts and intelligence to hundreds of major retailers, suppliers, and we also support many commodity/energy traders. We offer an unparalleled competitive advantage by helping our clients proactively plan for the weather up to a year in advance. For more information on what we can do for you, please contact Jack Grum [email protected] or call 610-807-0118.

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