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Model Miranda Kerr, first brand ambassador for Unilever shampoo

BY CSA STAFF

NEW YORK — Unilever’s Clear Scalp & Hair has tapped model Miranda Kerr to be the newest face — and hair — for Clear Scalp & Hair in the United States, giving her the title of the brand’s first global brand ambassador.

Debuting this month, Kerr will star in a national advertising campaign appearing on TV, in print and on digital properties.

"We are excited to have Miranda join the Clear Scalp & Hair brand in the U.S.," Jennifer Healy, senior marketing director for U.S. hair care, said. "Miranda is a global beauty and fashion icon and women nationwide want to know the secret behind her amazing hair. Now they know the secret is Clear Scalp & Hair."

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Lowe’s partners with Porch.com

BY CSA STAFF

In an effort to expand its service capabilities, Lowe’s has partnered with Porch.com, a home improvement network that connects homeowners with over 1.5 million professionals.

The partnership aims to connect customers with home improvement pros for nearly any project outside of what Lowe’s currently offers as part of its installation services.

"Working with Porch is another great example of how Lowe’s supports our customers throughout every step of the home improvement journey," said Jay Rebello, VP new business development and corporate innovation at Lowe’s. "By partnering with Porch, Lowe’s can help our customers achieve their home improvement dreams by providing them with the confidence of knowing who their neighbors have used successfully, and benefit our professional customers by providing them greater opportunities to grow their businesses."

To be introduced at Lowe’s stores, the partnership will make its first touchdown in 139 stores in the Carolinas and the Seattle metro area.

"For millions of people, the home is the biggest investment of their lives. Home improvement projects are an essential part of owning or renting a home – finding the right professionals should be easy, delightful, and connected," said Matt Ehrlichman, CEO of Porch. "Now, Lowe’s customers can not only buy high-quality products to make their home improvement projects a reality, they can connect directly with local professionals their neighbors have used."

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Data Breaches

BY CSA STAFF

By Mark Bower, VP, Voltage Security

Yet again, the attackers have gained access to sensitive data. The industry has to understand that incomplete approaches to protecting data that leave it exposed at some vulnerable point in its life will result in a breach. It’s merely a matter of time. Traditional defenses leave too many exploitable gaps that present an opportunity for compromise. Data breaches are unstoppable, but it’s entirely possible to neutralize their impact using new defenses that leading retailers and payment processors have already adopted successfully with the double benefit of risk and compliance cost reduction.

Today, the attackers are armed with the ability to penetrate IT architectures despite the presence of traditional perimeter defenses, monitoring, and scanning. Trying to stay ahead of the latest attack vectors is a costly arms race that’s always one step behind the attackers.

The good news is there are ways to mitigate these threats, which are setting the new standard in best practice in data security: data-centric or end-to-end protection. Attackers go after high value data. Strong data level encryption and isolated key management with the ability to retain the business use of the data in protected form provides a powerful defense against these threats.

The problem is not all encryption is created equal. Methods that merely encrypt the disk only address threats to data when the system is powered off do nothing to mitigate these kinds of advanced attacks. Retail systems and e-commerce systems are 24/7 platforms — so data is at risk after capture, in flight, in use and in active storage. Until the magnetic strip credit card system and static credit card data is replaced, which is a long way off, retail payment protection has to be about the full lifecycle of the credit and debit card data from the instant it is captured to its hand-off to the card brands.

Mark Bower is VP of Voltage Security, which delivers data-centric security software solutions to protect data across enterprise, cloud, mobile devices, and big data environments.


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