News

Modell’s CEO Mitchell Modell goes virtual for Super Bowl

BY CSA STAFF

Modell’s CEO Mitchell Modell will be extending a personal welcome to Super Bowl fans who visit the flagship store in Times Square, N.Y., via the Tensator Virtual Assistant. The company has invested in the interactive digital signage to personalize its brand and reach out to customers in more than 10 languages.

The “Virtual Mitchell Modell” provides suggestions on Super Bowl gear; shares information on apparel, footwear, sporting goods and licensed team products; informs customers about the store’s loyalty program and how to sign up; and even gives directions to where certain items are.

He also invites shoppers to provide their email addresses upon checkout so they can get up-to-date information on sales and be invited to special events, including celebrity appearances.

In the course of seven different scripts, customers are thanked often, asked to email Mitchell directly to share their in-store experience and reminded of Modell’s tagline “You Gotta Go to Mo’s!” Tensator’s Virtual Assistant interactive panel lets customers elect to hear the information they need in Arabic, Chinese, French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish.

“The Tensator Virtual Assistant takes digital signage to a whole new, personalized level,” said Lynn LaRocca, SVP, marketing, Modell’s. “Our Time Square store is regularly really busy — and with the added Super Bowl traffic, we needed a real attention grabber. It’s fantastic to be able to capture the personality of Mitchell and have him be the one to guide, inform and connect with shoppers from all over the world as the face of the company and its brand.”

“We are pleased to partner with the team at Modell’s and are happy that they have turned to Tensator to improve their customer in store experience. Having the ‘Virtual Mitchell Modell’ welcome, thank, inform and engage international shoppers will provide a positive in store experience for the Modell’s guest,” said Bill Vetter, SVP and GM, Tensator. “Through our wide-ranging retail solutions, our aim is to further support Modell’s business objectives by helping drive customer efficiencies, in store messaging and in turn, drive additional sales and guest satisfaction levels. We look forward to a long and mutually beneficial relationship with our friends at Modell’s.”

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News

Customers at Marc Jacobs pop-up will pay with social media savvy

BY CSA STAFF

Plans for the fragrance division of Marc Jacobs to open a pop-up in New York City’s SoHo neighborhood are not terribly unusual. But the type of currency the shop will accept is.

The Daisy Marc Jacobs Tweet Shop, which will be open during New York Fashion Week, from Feb. 7 to 9, will trade in social currency instead of money.

According to reports, all transactions at the pop-up will be carried out based on customers’ use of the hashtag #MJDaisyChain across Twitter and other social media platforms. Shoppers will be able to exchange each tweet, Instagram post, or Facebook update for a single item.

The Tweet Shop, which celebrates Marc Jacobs’ best-selling Daisy fragrance, will feature a lounge, food, drinks, Wi-Fi and a photo booth.

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FINANCE

Consumer confidence rises in January

BY Marianne Wilson

New York — Consumer confidence increased in January for the second consecutive month, rising to 80.7 from 77.5 in December, according to The Conference Board. Economists had expected a smaller increase, to 79. It was the second consecutive increase.

"Consumers’ assessment of the present situation continues to improve, with both business conditions and the job market rated more favorably. All in all, confidence appears to be back on track and rising expectations suggest the economy may pick up some momentum in the months ahead,” said Lynn Franco, director of economic indicators for the Confidence Board.

Consumers’ view of current conditions improved, with 21.5% saying business conditions were good compared with 20.2% in December. Those who said jobs were plentiful rose to 12.7% from 11.9% last month.

Expectations for the next six months also brightened, with 12.1% anticipating conditions to worsen. That was down from 13.9% last month. And consumers were more upbeat about their income — 15.8% expect it to rise compared with 13.9% last month.

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