MARKETING/SOCIAL MEDIA

Modell’s, Harte-Hanks team for integrated marketing strategy

BY CSA STAFF

Billerica, Mass. Multichannel marketing solution-provider Harte-Hanks said Thursday that it has been selected by Manhattan-based Modell’s Sporting Goods to implement the retailer’s customer interaction strategy across multiple platforms.

Terms and financial details of the deal were not disclosed.

“Nothing is more important to us than listening to our customers’ needs and helping to make their experiences with us more enjoyable, relevant, and affordable. To do that, we need great information and communication that is both versatile and accommodating to all of our customers,” said Jed Berger, senior VP marketing, Modell’s Sporting Goods.

Harte-Hanks will support customer database development and insight-driven analytics to support multichannel targeted marketing.

Modell’s operates more than 140 stores in 10 Northeastern and Mid-Atlantic states and the District of Columbia.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Holley named Walmart CFO

BY CSA STAFF

BENTONVILLE, Ark. – Veteran finance executive Charles Holley was named to replace Tom Schoewe as CFO of Wal-Mart Stores Inc., the company announced late Wednesday. Holley joined Walmart in 1994 and most recently served as EVP finance and treasurer. Schoewe joined Walmart in 2000 as CFO.

Walmart CEO Mike Duke called Holley a talented strategist who thoroughly understands the details of Walmart’s business and the financial markets.

“As treasurer, he has helped drive the strategy behind the company’s strong financial position and has made every organization he has led stronger,” Duke said.

The change will take effect on Nov. 30, and Schoewe will remain with the company until Jan. 31, 2011.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
News

Beyonce’s mom gets exclusive line at Walmart

BY CSA STAFF

NEW YORK – Tina Knowles announced the introduction of her Miss Tina by Tina Knowles line exclusively at Walmart in October.

The collection will feature denim, graphic t-shirts, embellished tops, day dresses, tunics, jackets, leggings and track suits, with each item retailing for $20 or less.

Tina Knowles is the co-creative director and co-founder of the House of Dereon, Dereon, and Miss Tina fashion collections produced by Beyond Productions, a partnership with daughter Beyonce.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...