Modell’s opens in DC USA complex
New York City — Modell’s Sporting Goods has opened a 7,500-sq.-ft. store located in the DC USA retail complex Washington, D.C.
It is the retailer’s second location within the District of Columbia.
Survey details importance of a store’s external appearance
New York City — Even in today’s digital world, a store’s physical appearance matters — and it does so significantly, according to market research firm Morpace’s latest Omnibus survey. The study shows that consumers form an opinion of a business based on physical presence, which heavily influences their decision whether or not to shop at a location.
With 95% of consumers reporting that exterior appearance is important in selecting a store to shop, the survey results suggest that retailers across the board, from restaurants to big-box outlets, should focus on the external presentation of their location to ensure there are satisfied customers inside.
More than two-thirds of consumers say they have avoided a place of business based on its external appearance. The appearance factor that most (52%) influenced the decision to not enter a store was “looked dirty from the outside,” followed by “looked outdated or old.”
In other findings:
- One-third of consumers have not entered a business because it "didn’t look like a place I would normally shop." Although these consumers may not have been able to put a finger on specifically why they didn’t want to shop the store, there was something about its appearance that gave them pause.
- Most consumers (nearly 80%) are open to shopping at new places, and most have visited a business outside of their normal routine in the past six months.
- More than 80% of consumers admit they have shopped only once at a location and never returned. Poor customer service ranked as the No. 1 reason (68%) consumers didn’t go back, followed by the inability to find what they were looking for (53%), and the perception that the store was dirty (32%).
According to the study, at the very least, retailers should consider developing a research plan to evaluate the external presentation of their operations as part of their overall marketing efforts. And they should ask themselves three questions:
- What message is our business sending to potential customers?;
- Are we turning potential customers away without knowing it?; and
- Is the environment of our location consistent with our target customers’ expectations?
Borders extends leases on 11 stores
New York City — Borders Group has reached agreements with its landlords to extend the leases on 11 stores it had previously asked a bankruptcy court to shutter, the Associated Press reported.
Last week, the chain asked permission to start liquidating 51 stores because of a condition for its financing. But it said at the time it was actively working to keep them open.
Borders now has 40 stores remaining on last week’s closing list. However, company said in documents filed Wednesday with the U.S. Bankruptcy Court in the Southern District of New York that it is continuing to negotiate with landlords and that number will likely shrink, according to the report.
Borders also canceled an auction to select a liquidator for those stores because it is in talks with its creditors to eliminate the financing condition that requires it to close the stores.
A hearing on the matter will be held June 20