Modell’s Sporting Goods adds mobile component to loyalty program
New York — Modell’s Sporting Goods has added a mobile component to its MVP loyalty program. The sporting goods retailer is using Key Ring Reward Cards’ mobile coupon and customer acquisition platform to introduce mobile into its loyalty marketing mix for its 150 retail locations.
Key Ring provides a mobile acquisition and notification channel that catches consumers when they are primed to enroll in loyalty programs. With millions of Key Ring users and thousands of new users added each day, the Modell’s Sporting Goods MVP program is consistently exposed to a new pool of potential customers hungry for value, discounts and information.
Through the Modell’s Sporting Goods MVP program, customers instantly receive offers on their smartphones and then flash the offer to associates when they make a purchase at a Modell’s store. This mobile channel allows Modell’s Sporting Goods to eliminate the need to print offers for redemption. Sending offers through Key Ring, the Modell’s Sporting Goods marketing team has the ability to craft highly targeted local store marketing campaigns and analyze rich data and customer feedback about offers.
“We are very excited about our new relationship with Key Ring, not only for the ability to generate offers to our MVP loyalty customer’s mobile devices but to release our customers from the hassle of carrying around one more plastic reward card or key fab,” said Dan Sheehan, COO, Modell’s Sporting Goods.
Books-A-Million names corporate development analyst
Birmingham, Ala. — Books-A-Million has named Michael Rediker as corporate development analyst. Rediker will be responsible for identifying, analyzing and implementing strategic corporate initiatives within the organization, including new business growth opportunities.
Rediker was most recently with the investment banking firm Paces Battle Group Inc. where he also provided a broad array of transactional and other corporate finance services to bank and thrift clients.
PGA Tour Superstore to open in New Jersey
Roswell, Ga. — PGA Tour Superstore announced plans to open a location in Paramus, N.J. The store, scheduled to open later this year, is PGA Tour’s 15th location.
The PGA superstores are owned and operated by Golf & Tennis Pro Shop, whose controlling owner and chairman is Arthur M. Blank, retired Home Depot co-founder and owner of the Atlanta Falcons.
PGA Tour Superstore provides an array of goods and services, including personalized golf lessons; seminars conducted by certified golf professionals using state-of-the-art teaching technologies; golf club and ball fittings; club repair and re-gripping; and tennis racquet restringing. The store experience also includes performance practice bays with swing analysis; eight swing simulators for lessons and club fittings; and a 2,500-sq.-ft.putting green.