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Monetate releases personalized email, display ad solutions

BY Dan Berthiaume

Chicago – Monetate is releasing two new products that will bring its big data marketing acceleration technology to retention and acquisition channels. The addition of Monetate Email and Monetate Display expands the Monetate Acceleration Cloud.

Monetate Email enables marketers to deliver email that is personalized at open-time, rather than when the email is sent. Email can be targeted to customer segments based on a deep knowledge of the customer, including behavioral triggers, and the solution can synchronize the email-to-website experience with consistent messaging, offers, and content, all the way through to conversion.

Monetate Display enables brands to discover their most valuable customer segments and make targeted display ad buys to attract more high-value customer segments to websites. Through an integration with major display ad networks, ad buys can be made directly inside the Monetate interface.

Additionally, Monetate Display features a calculator that lets the marketer input a desired level of performance for each segment, and then automatically estimate the cost the marketer can spend to acquire that audience, in order to achieve the desired level of performance. Display synchronizes the customer’s ad-to-website journey, designed to let visitors have a consistent, seamless experience from the click to conversion.

“The new rules of marketing are all about engagement and long-term relationships,” said Bruce Ernst, VP of product management, Monetate. “Smart marketers realize that the consumer no longer reacts to disconnected brand messages designed to push a transaction rather than build a relationship. The new email and display products from Monetate will help brands gets a deeper understanding of their customers, and deliver consistent, winning experience across any screen, in any channel, in-the-moment and over time.”

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The Container Store is going public

BY CSA STAFF

Ending years of speculation, the Container Store late Monday filed a registration statement with the Securities and Exchange Commission for an initial public stock offering.

The operator of 62 stores in 22 states with annual sales of $702 million contends the U.S. can support as many as 300 locations with international growth also a possibility. The company expects to open six stores during the current fiscal year and seven stores next year. The company’s stores average around 19,000-sq.-ft. and carry approximately 10,500 items grouped in 16 departments.

Funds raised in the stock offering will be used to pay a dividend to holders of the company’s senior and junior preferred stock. The Container Store currently has outstanding debt of $392 million, according to the filing.

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Tesco’s Fresh & Easy declares bankruptcy to ease sale to Burkle

BY Marianne Wilson

New York — Tesco Plc’s Fresh & Easy chain filed for Chapter 11 bankruptcy as part of a plan to sell most of the U.S. chain’s 167 stores to a private equity firm led by billionaire Ron Burkle.

Fresh & Easy cited debt between $500 million and $1 billion in a court filing on Monday in U.S. Bankruptcy Court in Wilmington, Del. According to the documents, a unit of Tesco will end up with a 22.5% stake in the Yucaipa affiliate that acquires the supermarket chain.

The move “is simply the next step in the restructuring process” during the sale and will have “no impact” on customers’ shopping experience, Fresh & Easy said in a statement.

“It’s business as usual as we continue the transition to new ownership,” the company said.

The proposed sale to Yucaipa will serve as a leading bid in a court-supervised auction, which Fresh & Easy said it plans to hold on Nov. 11. The company asked the court to schedule a hearing on Nov. 13 to approve the sale.

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