Mood Media to retire Muzak brand name
Toronto — Mood Media announced that it is consolidating its portfolio companies — Muzak, DMX and Mood Media — into a single global brand under the Mood banner. Mood acquired Muzak, which was founded in 1934, in 2011.
“It’s the end of an iconic American brand,” said Lorne Abony, chairman and CEO Mood Media, in a New York Times report.
Mood provides a full range of solutions — music, digital signage, messaging, social/mobile applications, location-based services, scent marketing, and A/V systems design and implementation — to retail stores, hotels, restaurants and businesses of all sizes, across the globe.
“Integrating each of our component companies under the Mood brand reaffirms our steadfast commitment to deliver services driven by creative purpose and designed with intent to help clients differentiate and grow their business,” said Abony.
Banana Republic’s new ‘Love’ campaign includes partnership with Match.com
New York — Banana Republic is partnering with Match.com to host in-store meet and greet events for the online dating site’s subscribers in key markets, including San Francisco, New York, and Chicago. The partnership is part of the retailer’s newly announced “Love” global marketing campaign.
To further engage consumers, Banana Republic will ask their Instagram and Twitter followers to share photos of hearts for a chance to be featured in a special Valentine’s Day album posted on the brand’s Facebook page.
Winmark launches Style Encore resale brand
Minneapolis — Winmark Corp. announced today that the name of its recently launched women’s resale brand will be Style Encore. The company also announced that Susan Baustian, formerly the company’s brand director for its children’s resale franchise Once Upon A Child has been named as the brand director for Style Encore.
"We wanted a name that not only reflected the changing styles of our customer base, but also something that captured the concept of recycling that has been so widely received by the customers of our other brands,” said John Morgan, chairman and CEO, Winmark.