OPERATIONS

Mood meter tracks shopping sentiments

BY Katherine Boccaccio

New York — Shopper sentiment tracker NetBase said that, since Black Friday, it has been tracking the changes in shopper moods for 10 retailers with its Holiday Shopping Mood Meter.

The company found that Kohl’s was No. 1 more often than Amazon, Walmart was the only brand with a net negative sentiment, and Old Navy broke the Top 5 only once.

Between Nov. 19 and Nov. 27, the Holiday Shopping Mood Meter analyzed the web’s big data for mentions of Walmart, Target, Best Buy, Macy’s, Amazon, Old Navy, The Home Depot, Sears, Toys “R” Us, and Kohl’s, then ranked the 10 brands based on sentiment.

Following are the daily winners based on most positive shopper sentiments:

11/19-11/20: Kohl’s
11/21: Amazon
11/22 (Thanksgiving): Macy’s
11/23 (Black Friday): Home Depot and Macy’s
11/24: Kohl’s, Amazon and Best Buy made up the Top 3
11/25: Target
11/26 (Cyber Monday): Amazon, followed by Kohl’s and Best Buy
11/27: Kohl’s

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A.Marius says:
Feb-28-2013 06:48 pm

The people from Netbase
The people from Netbase should make a home behavior plan for a better study of the changes in shopper moods. Gathering such data from 10 retailers is not a simple task, they worked hard to reveal these numbers that will help to understand better the shopping trends.

A.Marius says:
Feb-28-2013 06:48 pm

The people from Netbase should make a home behavior plan for a better study of the changes in shopper moods. Gathering such data from 10 retailers is not a simple task, they worked hard to reveal these numbers that will help to understand better the shopping trends.

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REAL ESTATE

Kum & Go opens larger store in Wyoming

BY Katherine Boccaccio

West Des Moines, Iowa — C-store operator Kum & Go said Friday it has opened a new store in Gillette, Wyoming. The previous store was razed in July 2012 to make room for the all-new Kum & Go store design.

The nearly 5,000-sq.-ft. store introduces many new features both inside and outside the buildings. Inside, customers will find a larger product selection, a center checkout area with customer-focused staff, and an expanded Go Fresh Market.

Outside, a larger number of fueling positions, as well more variety in fuel offerings, give customers more choices and value at the pump.

“This store layout has been designed with our customers in mind,” said president and CEO Kyle J. Krause.

The new design also demonstrates a strong emphasis on sustainability. Kum & Go designs and constructs the stores with Leadership in Energy and Environmental Design certification in mind, submitting each for LEED certification.

Sustainable features of the newest Kum & Go store include Solatube skylights, LED lighting both inside and outside the store, low-flow water efficient fixtures, and high energy-efficiency equipment. Each store is built using recyclable materials and locally sourced materials.

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Perfect storm dents Party City’s performance

BY CSA STAFF

The modest sales decline Party City reported for the five week period ended November wasn’t all that bad considering the unfavorable circumstances the company faced.

Sales declined 1.4% to $358 million and same store sale declined 0.6% at permanent stores and 11.9% at temporary locations, the company said.

Heading into the five week period that included Halloween, Party City knew comparisons to the prior year would be challenging because Halloween fell on a Wednesday, the worst possible day for parties and entertaining. Then, to make matters worse, Hurricane Sandy hit the heavily populated markets in the northeast and made Halloween celebrations the furthest thing from people’s minds

Without the impact of Hurricane Sandy, the company estimated its sales would have been $5 million higher than the prior year instead of $5 million lower. The picture looked much better in Canada where e–commerce sales and Party City store sales increased by 5.8% and 5.4%, respectively, as there was no meaningful impact from Hurricane Sandy.

Party City operated 594 stores in the U.S. and Canada, 421 temporary stores and 13 smaller outlet stores during the five week period.

 

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