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More retailers jump on the Merchant Customer Exchange bandwagon

BY Katherine Boccaccio

Dallas — The Merchant Customer Exchange announced Tuesday that Bed Bath & Beyond, Dillard’s, Dunkin’ Brands, Gap, Sheetz and Wakefern Food Corp. are among those joining the existing lineup of merchants who are committed to creating a seamless mobile-commerce solution.

“We are seeing tremendous interest from merchants of all sizes,” said Dodd Roberts, MCX executive. “Merchants recognize mobile payment adoption will be limited until it can be used where consumers regularly shop. MCX offers unmatched scale, representing merchants with more than $1 trillion in annual sales across nearly every merchant vertical.”

According to Gap Direct president Toby Lenk, the retailer joined MCX in order to offer its customers a “mobile-payment choice that provides the highest levels of convenience, value, and security.”

Development of MCX’s mobile platform is underway, with initial focus on offering consumers and merchants a mobile-commerce solution that seamlessly integrates payments with a wide range of offers, promotions and services through virtually any smartphone.

Among those retailers that are already part of MCX are Wal-Mart Stores, Target, Sears Holdings, 7-Eleven, Best Buy, CVS/pharmacy, Darden Restaurants, Lowe’s and Publix.

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Feb-04-2013 11:29 am

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J.Jaak says:
Feb-04-2013 11:29 am

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Google: Mobile-friendly sites sought out by consumers

BY Allison Cerra

New York — Smartphone and Internet users actively seek out and prefer to engage with mobile-friendly sites, but such sites must meet certain expectations in order to convert users from visitors to consumers, according to a Google study conducted by independent market research firms Sterling Research and SmithGeiger.

Surveying 1,088 U.S. adult smartphone Internet users in July, the "What Users Want Most From Mobile Sites Today" survey found that as nearly 75% of respondents said they prefer a mobile-friendly site to a traditional website and two-thirds (67%) are more likely to buy from a mobile-friendly site, 96% of consumers said they’ve encountered sites that were clearly not designed for mobile devices. Additionally, 79% of people who don’t like what they find on one site will search for another site, and 61% said they would move onto another site if they didn’t find what they were looking for right away on a mobile site.

What’s more, half of respondents polled said even if they like a business, they will use them less often if the website isn’t mobile friendly.

Additional findings included:

  • 48% of users said they feel frustrated and annoyed when they get to a site that’s not mobile friendly;
  • 36% said they felt like they’ve wasted their time by visiting those sites;
  • 52% of users said that a bad mobile experience made them less likely to engage with a company;
  • 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.

View the full results.

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P&G expands Pantene portfolio with new Expert Collection hair care lines

BY CSA STAFF

CINCINNATI — Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

The Expert Collection brings two new premium hair care lines to Pantene: AgeDefy and Advanced+ Keratin Repair. The products utilize Pantene’s most advanced technologies and promise to help women experience healthy-looking hair with luster, bounce and damage repair.

Beginning in February 2013, actress Courteney Cox will appear in elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, digital, public relations and iMedia.

“The new Expert Collection marks an important milestone for Pantene, presenting 10 years of cutting-edge research with expert results,” stated Kevin Crociata, marketing director of North American Hair Care at Procter & Gamble. “With our most advanced technologies and ingredients, the Expert Collection will give women whose hair has seen it all, done it all and tried it all, a newfound love for their hair.”

In your 40s and beyond, hair appears thinner through loss of density, diameter and damage that leads to breakage. The new Pantene AgeDefy line works together to help hair act up to 10 years younger by thickening existing hair strands. The products combat both the intrinsic (hair below the scalp and linked to chronological age) and extrinsic (hair above the scalp and independent of age) symptoms of aging.

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