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More Shopko Express Drug Stores to Open

BY CSA STAFF

Green Bay, Wis., Shopko Stores plans to expand its neighborhood drug store concept, Shopko Express Rx, with the opening of locations in the Wisconsin towns of Buchanon and Appleton.

“This announcement is exciting in that it represents another step forward in our overall growth plans,” said Michael R. MacDonald, Shopko chairman and CEO. “It also reinforces our excitement about the prospects for the entire Express store strategy.”

Both locations are expected to open by mid-2008.

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Office Depot offers mobile store locator service

BY CSA STAFF

ANAHEIM, Calif. Office Depot has engaged the services of Where2GetIt, a provider of Web- and mobile-based locator technology, to help customers find nearby Office Depot stores.

Web-enabled mobile device users can log onto www.officedepot.com and enter their zip code or city and state to find nearby Office Depot locations. Users can also click the phone number in the “location results” area to be directly connected to the nearest Office Depot from their mobile phone.

 

“With the Where2GetIt mobile technology, customers can conveniently use mobile devices to find Office Depot locations in a matter of minutes — even when they are away from the home or office,” said Noah Maffitt, director of e-commerce for Office Depot.

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Gen Y shoppers split on ‘green’ importance

BY CSA STAFF

ST. LOUIS “Environmentally-friendly” and “eco-conscious” have been common buzzwords among retailers lately, but what do young consumers think about the hype surrounding “green” products? According to recent Maritz survey, the answer is yes, though not as much as one might think.

The survey found that 50% of Gen Y consumers said that a retailer’s environmental policy and sustainability did not influence their shopping behavior. When asked to describe their attitude toward a retailer’s environmentally-friendly positioning, 46% said they’d shop at a retailer more if they were environmentally friendly, while 54% said it wouldn’t affect their behavior.

 

“Being environmentally friendly is certainly the right thing to do and we didn’t set out to debate that,” said Gloria Park Bartolone, division vice president of Maritz Research’s Retail Group. “But we thought it would be helpful for retailers, with all the marketing hype surrounding environmental issues, to know what influence this type of messaging had on customer loyalty, particularly Gen Y.”

 

When it comes to purchasing products, 47% of respondents said they would be willing to pay more for environmentally-friendly services, products or brands. Out of this percentage, the vast majority (77%) cited their “care about the environment” as the reason behind their willingness to pay more, with other qualifiers, such as “it’s the right thing to do” (21%) or “so that people know I’m environmentally aware” (2%) trailing behind.

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