News

More Space and More Style

BY Marianne Wilson

Wilsons The Leather Experts is reinventing its brand with a more edited, fashion-oriented product mix and stylish store environment. Its new store prototype was developed around the retailer’s brand principles, which celebrate leather, fashion, authenticity and value.

“The overall experience is designed to reclaim Wilsons’ authority in leather and to promote leather as an affordable luxury,” said Amy Theibert, account director, Fitch, Powell, Ohio. “At the same time, we wanted to instill a sense of discovery into the space and differentiate Wilsons from the competition.”

Project Resources

Design: Fitch, Powell, OhioBranding/identity consultants: Marcantel LeBlanc, DallasConstruction management: United Properties Construction, MinneapolisGeneral contractor: Banks Bros. Construction, St. Paul, Minn.Lighting: Muska Lighting, Arden Hills, Minn.Signage: Hanover Signs, Columbus, OhioWood flooring: Architectural Systems, New York CityTile: Hamilton Parker, Columbus, OhioSolid surfacing: DuPont Corian, Wilmington, Del.Wallcovering: D.L. Couch, New Castle, Ind.Millwork: Sparks, Philadelphia

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FINANCE

Finish Line 4Q Profit Narrows

BY CSA STAFF

Indianapolis, Finish Line said Thursday the company earned $21.1 million in its fourth quarter, compared with profit of $28.1 million during the same period a year prior. Revenue rose to $429 million from $399.2 million.

Expenses for the quarter rose to $93.9 million from $85.1 million. The company also saw an asset impairment charge of $7.5 million compared with $2.5 million a year ago. Comp-store sales fell 5.4% during the quarter.

For the full year, the company earned $32.4 million.

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MARKETING/SOCIAL MEDIA

Sharper Image, OfficeMax Partner

BY CSA STAFF

San Francisco, Sharper Image has announced a multi-year licensing agreement with OfficeMax. The agreement with OfficeMax is the first to be announced by Sharper Image’s newly created brand licensing division.

Under the agreement, OfficeMax will offer Sharper Image branded office furniture and accessories made exclusively for OfficeMax under the Sharper Image Office brand. Products will include desks, chairs, shredders, desk sets, accessories and related items. The first product collection is currently rolling out into OfficeMax stores, with additional collections to debut throughout and beyond 2007.

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