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Musician P!nk to be newest face of CoverGirl

BY CSA STAFF

HUNT VALLEY, Md. — Procter & Gamble’s CoverGirl has partnered with musician P!nk, who recently wrapped her first print advertising campaign with the brand, which will debut in fall.

“P!nk is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” stated Esi Eggleston Bracey, VP and general manager for CoverGirl Cosmetics. “That combination of irreverence and integrity is exactly what the CoverGirl brand loves about her and identifies with. We have admired P!nk’s art and her attitude for years. We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”

Throughout her career, P!nk has built a reputation for being a fearless, fun innovator; sSo it’s fitting that later this fall, as the first chapter of her CoverGirl story, the singer will be the face of a bold new mascara innovation from the brand. In the months ahead, P!nk will debut many more new beauty looks on her lashes, lips and everything in between.

Since its introduction in 1961, the CoverGirl brand has been a pioneer in providing women with the makeup tools to rock their everyday cover moments. The long list of famous CoverGirls has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster of CoverGirls includes such icons as Sofia Vergara, Queen Latifah, Drew Barrymore, Ellen DeGeneres, Taylor Swift and Canadian Olympian Mary Spencer.

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Klum to serve as face of Jordache

BY CSA STAFF

NEW YORK — Supermodel Heidi Klum will serve as the face of Jordache’s latest ad campaign.

Shot by photographer, director and longtime Klum collaborator, Rankin in New York City, the ad features Klum, clad in Jordache Jeans, dancing to a sequence choreographed by Emmy award winner and ever-popular judge and contributing choreographer for Fox’s hit TV show "So You Think You Can Dance," Mia Michaels. This is the third time Jordache has selected Klum to be featured in their ad. The multifaceted campaign will include a national television commercial and print ad that will run beginning in mid August.

"We are thrilled to be working with Heidi Klum once again," says Liz Berlinger President of Jordache. "Heidi is beautiful, and incredibly talented, with a vivacious personality – she is a great fit for Jordache. She represents the heart of Jordache – iconic fashion, family values, approachable style and grace. We had such a positive experience working together on the last campaign and look forward to Heidi as the face of Jordache for our jeans line. We are excited to be able to provide our customers with the latest styles and colors of jeans, at great prices."

Jordache jeans are available exclusively at Walmart stores.

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Walmart backs Democrat plan to slow healthcare spending

BY CSA STAFF

The retail industry in general may not be so keen on the new Affordable Care Act, but the nation’s largest retailer has come out in support of a Democratic proposal to control spending.

Walmart stores is endorsing a new plan, co-authored by former Obama and Clinton administration officials that would slow healthcare spending and keep it in line with wage growth.

Read more from the Reuters report here.

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