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MyCoupons.com launches responsive design site

BY Dan Berthiaume

Pittsburgh – Internet coupon provider MyCoupons.com is launching a responsive design website. The new website presents a cleaner, contemporary, responsive design that adapts itself to all digital platforms: web, tablet, and mobile.

The new infrastructure also improves the user experience with better and faster search capabilities for the thousands of coupons and promotional codes available on the site from more than 9,000 online merchants.

"For a website that started nearly two decades ago, MyCoupons.com has done remarkably well. But it’s time for a clean-up and it’s time to align our business more closely with the emerging technology needs of our customers," said Jason Wolfe, CEO of MyCoupons.com. “Twenty-two percent of our traffic is now mobile and tablet. That number is up 24% from last year, and we expect it to increase further."

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ConAgra adds former Ford Motor Co. exec to board

BY CSA STAFF

ConAgra has appointed Thomas “Tony” K. Brown to its board of directors, effective Oct. 15. With the addition of Brown, ConAgra’s board has increased to 12.

Currently also a member of 3M’s board of directors, Brown most recently led Ford Motor Co.’s global purchasing team, where he managed approximately $90 billion of production and non-production goods and services for operations worldwide. Prior to joining Ford in 1999, he held a variety of senior supply chain and purchasing leadership positions, including VP of supply chain management for United Technologies Corp. and executive director of purchasing and transportation for QMS.

Brown is a graduate of American International College, where he earned a bachelor of business administration.

As an active member of the nonprofit business community, Brown has served on several boards, including the Michigan Minority Supplier Development Council, the American Red Cross and Business for Social Responsibility. He is currently chairman of the Michigan Disabled Veterans Roundtable and on the executive advisory boards of Focus: HOPE and the Boys and Girls Clubs of Metropolitan Detroit.

“I am thrilled to welcome Tony to our board,” said Steven Goldstone, non-executive chairman of ConAgra. “His extensive expertise and insight in global supply chain operations will be a valuable asset as ConAgra Foods continues to grow its international footprint.”

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The Future of Retail: How Mobile Will Help Shape the Stores of Tomorrow

BY CSA STAFF

By Bill Loller, VP, IBM Smarter Commerce

The mobile revolution has ushered in a new era in retail shopping, transforming the experience into a quick, easy and hyper-personal exchange, which is all conducted from the touch of a mobile device. As the trend and spending power behind online shopping continues to grow, brick-and-mortar locations are tasked with finding ways to incorporate mobile technology into the in-store experience in order to stay relevant, competitive and alive.

Mobile has inextricably become an integral part of everyday life; smartphones are now an extension of the self. For this reason, mobile shoppers demand a brand experience that’s personalized and engaging. According to a recent IBM study, 63% of online adults experiencing a problem with a mobile transaction would be less likely to buy from the same company via other channels. This makes it critical for retailers to blend mobile into brick-and-mortar shopping in order to keep customers happy and engaged.

Quest for Data
With the convergence of smartphone technology and retail, trends such as showrooming will become more prevalent. In response, retailers will look to develop tactics and strategies that work with these trends, instead of against them.

Online research is now a natural part of the customer buying process. Today’s retailers are now seeing the value of assisting customers in this quest for information. By implementing tools such as in-store Wi-Fi, retailers can interact with customers in real time, thus more directly engaging the customer with their brand offering while having the flexibility to provide customers with incentives and promotions to encourage in-store purchases. Mobile can be used to enhance the in-store experience for consumers, as well as provide a precision tool to better target customers.

Customer in the Middle
When shopping on a mobile device, the customer is always at the center of the shopping experience. This customer-centricity is something that retailers must work to replicate in stores. On smartphones, the buying experience happens right where the customer is standing. They don’t have to shuffle through aisles and shelves to locate their items and check-out is simply a click away. How can they enhance and differentiate the in-store experience as well?

Mobile Concierge at Your Service
Forward-looking retailers will look to provide concierge-style services, where staff equipped with mobile devices act as personal advisors to assist customers in navigating their path to purchase. This type of elevated services puts a personal touch on the in-store experience, allowing retailers to create and maintain meaningful and sincere connections with customers, all while driving sales.

The stores of the future must learn to embrace mobile and use it as a tool in the buying experience. If brick-and-mortars can learn to shift the advantage of mobile in their favor, they can increase value for their customers while at the same time increasing revenue for their business.


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M.Irshad says:
Oct-07-2013 09:29 pm

Following announcements from Best Buy and RadioShack that they will be offering $50 gift cards to iPhone 5c customers that will bring the prices down to $50 for a 16 GB model with a two-year contract, Walmart will be undercutting even those offers starting today by dropping its pricing to $45, reports MarketWatch. first of all,let me tell you some Mobile companies which is very famous in Asia....Start with Sony a very famous Brand in the World,which is very famous name in the LED Market in asia,now Sony recently came back in the market with latest styles and models in mobiles phone with awesome water proof technology,Now Samsung which is totaly break the market with Galaxy series

T.Platt says:
Oct-02-2013 01:38 pm

future of #Retail powered by #mobile, for traffic, engagement + conversions http://amex.co/13rIN5K

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