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Myrtle Beach Mall to launch $30 million redevelopment

BY Katherine Boccaccio

A well-located, 30-year-old mall is about to undergo a major overhaul and add a much-needed shopping, dining and entertainment alternative in the Myrtle Beach marketplace.

According to Misuma Holdings and Peak Financial Partners, Myrtle Beach Mall will launch a full redevelopment in 2017.

“This is one of the most under-utilized retail locations in Myrtle Beach,” said Allan Davidov, founder and partner of Misuma Holdings. “Nearly 400,000 residents live within in the trade area that boast more than 17 million annual tourists. We plan to take full advantage of the proximity to the intercostal and 95 area golf courses and deliver an open-air, engaging retail, restaurant and entertainment district. The intent is not to compete with the existing retail and entertainment in the market, but to offer a unique alternative.”

Gil Priel, president of Peak Financial Partners, added, “We are creating an environment to shop, eat and spend time for both permanent residents of the area as well as our tourists. We recognize the rapid growth in our area and want to maximize this prime location and make it a true destination.”

Located less than two miles from the beach and adjacent to the interchange of N. Kings Highway (Hwy 17) and Veterans Highway, the nearly 30-year-old enclosed Myrtle Beach Mall is anchored by Belk, J.C. Penney, Carmike Cinema 12 and Bass Pro Shops Outdoor World.

“Consumer and tenant needs and demands have evolved dramatically over the last two decades,” said Davidov. “We are demalling the center and opening it up to the great South Carolina sun, breeze and trees. We are creating open places and spaces were people want to spend time, share experiences and engage with our tenants and each other. And, we are focused on enhancing and expanding our great tenant mix with new retail, restaurants and entertainment uses.”

The project, which is being leased by Avison Young and managed by JLL, will include the redevelopment of more than 375,000-sq. ft. of space, major architectural renovations, significant landscaping, lighting and facilities improvements and the addition of more than a dozen new tenants.

The owners plan to begin the $30 million redevelopment in 2017.

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First Look: Ugg’s new store concept

BY Marianne Wilson
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Storytelling elements provide an immersive brand experience at Ugg’s new global store concept, at Disney Springs, Lake Buena Vista, Florida. The brand’s Californian roots, connections to nature and modernist vibe all come into play in the 2,828-sq.-ft. space, which has a relaxed, soothing ambience.

Designed by United Kingdom-based Checkland Kindleysides, the store has an open layout that invites a sense of discovery and modern casual living. A “classics bar” houses the iconic Ugg sheepskin boot and pays homage to the brand’s rich history. There is also a customization bar and a digital feature that provides access to exclusive Ugg content.

The store is punctuated with intuitive brand signatures, creating a design language that is uniquely Ugg. The brand’s iconic ‘sunflake’ pattern, found on the sole of the boot, has been deconstructed in-store and applied to radiate warmth, style and a spectrum of seasons.

“Our new retail environment is the pinnacle Ugg brand experience,” said Stefano Caroti, president of omnichannel, Deckers Brands, which owns Ugg. “It honors our history, celebrates the present and offers a glimpse into our exciting future.”

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Rue La La readies pop-up shop

BY CSA STAFF

Cotton lovers in the Boston area have a two-day opportunity to shop an in-store collection before it becomes available online.

Rue La La has partnered with promotional group Cotton Inc. for a second year. To kick off the collaborations, the brands will launch a custom-developed pop-up shop. The co-branded #SummerofCotton pop-up shop will be located on Newbury Street in Boston for two days, June 4-5.

This marks the first time Rue Lal La or Cotton Inc. have launched a pop-up shop. The limited-time brick-and-mortar store gives customers exclusive access to shop the cotton assortment early before it becomes available on RueLaLa.com June 6. The brands will showcase how cotton is so "cool for the summer" with seasonally themed outfit solutions.

"Rue is known for its fun and approachable take on fashion, as well as our keen art of storytelling," said Jeff Steeves, senior VP marketing, Rue La La. "Members expect this full experience when shopping on Rue, from the product they buy to the content they consume. Through this pop-up shop we are taking it one step further doing what we do best online – offline."

At the weekend pop-up shop, a DJ, a fashion illustrator, a GIF photo booth, sweet treats, free tote bags, and (on Sunday, June 5) blogger Jacey Duprie of fashion site Damsel In Dior will be on location.

Upon conclusion of the physical pop-up shop on Sunday, the cotton Boutiques will take over RueLaLa.com on Monday, June 6. The online shop opens at 3 p.m. on June 6 and is live for seven days.

"The pop-up shop concept evolves our collaboration with Rue La La in an exciting way," said Kim Kitchings, senior VP consumer marketing, Cotton Inc. "Today, retailers and consumers are trying to find the balance between online and in-store shopping. A concept pop-up shop bridges the gap and gives consumers a chance to touch and feel a curated collection of fine cotton apparel available through Rue La La."

In 2015, Rue La La and Cotton Inc. launched a multiplatform promotional partnership that included celebrity spokesperson Molly Sims, as well as social, email and branded packaging offerings. The partnership continues in October 2016 with a new online shopping experience.

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