REAL ESTATE

NAI MLG Commercial announces eight Wisconsin transactions

BY Michael Fickes

Milwaukee — NAI MLG Commercial has announced eight recent transactions across the state of Wisconsin.

  • Schmidt Family Trust has sold 0.89 acres in Brookfield to Sirach 2. NAI MLG represented the Schmidt Family Trust.
  • PPCTS has leased 4,680 sq. ft. of space in Pewaukee from Kroeger Properties.
  • NAI MLG represented an undisclosed seller in the sale of a 57,636-sq.-ft. property in Milwaukee.
  • Pinstripe leased a 59,861 sq. ft. property in Brookfield from 200 S. Executive. NAI MLG represented Pinstripe.
  • Strong Weight Loss has leased a 2,253 sq. ft. property in Brookfield from SB1 Pleasant Prairie WI LLC. NAI MLG represented SB1 Pleasant Prairie.
  • Ubert Investments LLC has leased a 6,440 sq. ft. property in Brown Deer from Kornit Digital North America.
  • Pharmacy Corporation of America has leased a 3,750-sq.-ft. space in Milwaukee from Hackbarth LLC. NAI MLG represented Hackbarth in the transaction.
  • R.A. Acquisition has sold a 43,460-sq.-ft. property in Elkhorn to Gary L. Swanson and Shirley J. Swanson.
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ShopperTrak: September 2013

BY CSA STAFF

Shopper activity decreased this September, in line with ShopperTrak’s predictions. Total retail store shopper traffic for the month decreased 20.2% compared to August. In a year-over-year comparison, shopper traffic for September 2013 decreased 6.9% compared to the same month last year.

Back-to-school shopping activity that peaked in August slowed as school came back in session. The early Labor Day (Sept. 2) compounded the reduction in September’s shopper activity by combining two normally distinct shopping opportunities into just one.

Shopper traffic historically drops to seasonal lows in the weeks after Labor Day. While many stores host sales on remaining summer merchandise, the arrival of cool weather tends to determine when they see the next surge in retail traffic. This year’s normal to above-average temperatures in much of the country caused consumers to postpone shopping for fall clothing and other items.

“As expected, the end of back-to-school season and the post-Labor Day lull caused shopper activity to decrease significantly this past month,” said Bill Martin, ShopperTrak founder. “However, we anticipate cooler weather will cause consumers to think about their fall wardrobes and to return to the stores to make updates. Additionally, with Halloween in sight and early holiday promotions beginning, we expect shopper traffic to increase in October — assuming the government shutdown and debt ceiling issues are resolved in a timely manner.”

ShopperTrak’s data and analyses in this article are based on counting billions of shoppers in more than 60,000 locations across 90 countries. ShopperTrak counts more retail foot traffic than any other company in the world. The retail technology company collects and analyzes anonymous foot traffic, queue times and shopper demographics to identify revenue opportunities. Find out more at http://www.shoppertrak.com.

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ChapStick taps Olympic gold medalist Alex Morgan as its brand ambassador

BY CSA STAFF

ChapStick has selected Alex Morgan, Olympic gold medalist and member of the U.S. Women’s National Soccer Team, as its latest brand ambassador. Morgan will serve as the first brand spokesperson in more than a decade and will appear in national television and print advertising, set to debut Nov. 4.

The product focus for the start of Morgan’s two-year partnership is ChapStick Hydration Lock.

“I always have ChapStick with me, whether I’m training or hanging out with my friends, so partnering with ChapStick was a natural fit for me,” Morgan said. “What’s most interesting to me is the thought and science behind each product. Lips are an area of the body often overlooked, and when it comes down to it, they should be among the most thought about because of their sensitive nature.”

As a star forward in international women’s soccer, Morgan has had a breakout career. Her list of accomplishments includes No. 1 overall draft in 2011 by the Western New York Flash and youngest player on the USA’s roster at the 2011 FIFA Women’s World Cup. Most notably, Morgan played a pivotal role in the 2012 London Olympic Games, scoring the winning goal during the semi-final match against Canada in extra time, and leading Team USA to their gold medal win against Japan. Currently, she serves as forward on the National Women’s Soccer League Champion, Portland Thorns, and is a member of the U.S. Women’s Soccer Team.

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