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NCR in deal with PayPal

BY Marianne Wilson

Duluth, Ga. — NCR Corp. and PayPal, an eBay subsidiary, have entered into an agreement to integrate NCR’s mobile solutions for hospitality and retail with PayPal’s digital payment technology.

The combination provides restaurants and retailers an easy, powerful way to offer consumers a rich mobile and digital payment experience when buying the goods and services they want.

"Combining NCR’s broad hospitality and retail footprint with PayPal’s global customer base enables restaurants and retailers to redesign the consumer experience with mobile-enhanced shopping and payments while materially improving business processes and creating seamless consumer experiences across touch points, locations, and channels," said John Bruno, CTO and EVP at NCR.

Starting out, NCR and PayPal will integrate PayPal mobile payment options into NCR’s new Mobile Pay application and NCR Aloha Online Ordering. Designed for the more than 60,000 restaurant sites using NCR Aloha point-of-sale technology, NCR Mobile Pay enables restaurant patrons with a smartphone to browse their bill, re-order menu items, alert their server, complete surveys and pay. With the new integration, PayPal appears as a payment option. Consumers will also be able to use the PayPal mobile application to locate and "check in" at participating NCR Mobile Pay merchants to access the same functionality.

The companies are also working to integrate PayPal mobile payment options into NCR’s Convenience-Go (C-Go) application for petroleum and convenience stores. C-Go is a store-branded mobile application that allows shoppers to purchase fuel, food, car washes and other items right from the application.

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IBM Study: Shoppers open to online and in-store shopping

BY Marianne Wilson

New York — Shoppers diversifying the way they shop for and acquire goods, becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. While more than 80% of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there next time they buy. These are among the findings of a new IBM study of global consumers.

IBM’s research finds that consumers are in a transitional state. According to the study, 35% are unsure whether they would next shop at a store or online. Nine percent are ready to commit to making future purchases online. Of all eight product categories tracked in the survey, the two most popular categories chosen by consumers for an online shift are consumer electronics and luxury items, including jewelry and designer apparel.

"Today’s consumer is sophisticated and opportunistic, navigating between store and online environments interchangeably to meet their shopping needs of the moment," said Jill Puleri, Global Retail Leader, IBM Global Business Services. "To satisfy clients, retailers must deliver a consistent, convenient shopping experience across each consumer touch point, extending from the store to online and back again. The key is using data and analytics to better understand the behavior and preferences of shoppers to close the sale."

The IBM study also found that nearly half of online purchases in studied categories resulted from "showrooming." Significantly, nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online – primarily due to price and convenience.

Retailers must better connect their store and online presence to capture the sale to showroomers, according to IBM. Today, online-only retailers account for one-third of showroomer purchases.

Younger, male and affluent shoppers are most likely to showroom. Although a global phenomenon, there is a higher incidence of showrooming in China (26%) and India (13%) than the U.S. (7%), for example.

The IBM study reveals that consumers are seeking a truly integrated shopping experience. Retailers must better connect their online and physical stores, blending benefits into both at various points in the shopping cycle — from research to purchase — to build brand loyalty and repeat sales.

In the store, retailers must infuse digital experiences, enable store associates with the technology to save the sale and embrace consumer-owned technology. Online, retailers most optimize their websites for various devices. The IBM Digital Analytics benchmark found that 70% more consumers used a mobile device to visit a retailer’s site on Cyber Monday in 2012 than 2011. However, today’s study found that only 3% of shoppers are using retailers’ mobile apps.

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Target taps Brightstar and MarketSource for mobile

BY Staff Writer

New York — Target is relying on two new services providers to operate its mobile business following an end to its short-lived relationship with RadioShack.

Target said it plans to rely on Brightstar, the world’s largest specialized wireless distributor and leading provider of diversified services to the wireless industry and MarketSource, a leading provider of integrated sales and marketing services company to support its mobile business beginning in April 2013. Target Mobile is the name of the retailer’s in-store wireless shopping stations that are available in 1,500 of its stores. Plans call for Brightstar to serve as Target’s mobile’s new supply chain and point-of-activation technology provider, while MarketSource will be the in-store sales services partner.

"Collaborating with Brightstar and MarketSource will further enhance Target’s position in the wireless retail marketplace," said John Butcher, VP of electronics at Target. "These partnerships move the business forward and ensure our guests will receive the latest products and services coupled with Target’s exceptional value and best-in-class shopping experience."

The two companies assume responsibilities previously managed by RadioShack following Target and RadioShack’s inability to successfully renegotiate a contract. Since October 2012, RadioShack had been renegotiating the terms of the relationship with Target to establish an agreement that would be profitable to both companies, according to a RadioShack statement. At that time, RadioShack executed a termination notice that would allow the company to exit the Target business if an agreement could not be reached.

"In order for RadioShack to have continued this relationship, we needed to establish a new agreement that would be financially appealing to both companies," said Telvin Jeffries, RadioShack’s EVP, chief human resources officer and general manager of retail services. "Ultimately, we amicably agreed to dissolve the relationship."

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