OPERATIONS

Neiman Marcus launches contest on Facebook

BY Staff Writer

Dallas — Neiman Marcus has launched a contest to find the perfect blogger that embodies the sensibility of its Cusp brand.

Neiman Marcus launched the Cusp brand in 2006 with two freestanding stores that offered customers a contemporary assortment of apparel and accessories. The brand has grown over time to include a total of six Cusp stores, Cusp.com and integration into the 42 Neiman Marcus stores.

The contest runs through Nov. 15 via the Neiman Marcus Facebook page. Each entrant is asked to submit a portrait that captures the essence of her personal style and the Cusp brand, a general personal bio including blog URL, and a statement of why they believe they are the "Blogger on the Cusp." In addition, they will be asked to fill out a series of questions related to their style.

In mid October, five finalists will be chosen from a panel of Neiman Marcus judges. Finalists will be given the opportunity to host a Cusp event for their friends at a local Cusp store or NM Cusp department. In addition, each finalist will receive a $1,000 gift card and opportunities at their local Neiman Marcus or Cusp to promote their in-store event. Finalist’s portraits will be posted for voting on neimanmarcus.com and Cusp.com. The final winner will receive a $2,500 gift card.

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OPERATIONS

ShopperTrak adds in-store analytics

BY Staff Writer

Chicago — ShopperTrak announced the beta release of a new interior counting system for retailers in North America and the United Kingdom. The system builds on the company’s existing Managed Service people counting solution by adding wireless location technology from WirelessWERXT.

Offered as an enhancement to its Managed Service offering, ShopperTrak’s new interior counting system includes both in-store hardware and proprietary software. The system is easy to set up and adapts to ever-changing store merchandise displays. The enhanced offering will enable retailers to make better decisions based on anonymized foot-traffic numbers and conversion rates at the store, within individual departments and in front of product displays, according to ShopperTrak.

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OPERATIONS

Study: 54% of shoppers rate physical stores as most preferred channel; Brits most unhappy shoppers

BY Marianne Wilson

New York — As women age, they find the shopping experience less enjoyable, according to a survey by global design consultancy Fitch. The study finds that the most fulfilled female shopper is between 16 and 24 years of age, suggesting that shops are designed for the young.

“There is a big opportunity for retailers to redress the balance and improve all our shopping experiences — which is better for business and better for shoppers,” said Tim Greenhalgh, chief creative officer office, Fitch.

The Fitch 2012 Joy of Shopping study, which surveyed more than 7,000 people worldwide, also reveals that bricks and mortar stores are in no danger of going away soon. Fifty-four percent of respondents rated physical stores as the most preferred shopping channel, while 30% preferred the web. Mobile apps scored highest with 13% of consumers, and social media with 7%,

At the same time, the report noted the encroaching impact that the Internet is having on shoppers’ preferences, particularly in the emerging markets of India, China and Brazil. The web is seen to be significantly more important in these markets than in more mature markets, according to the study.

In other results:

  • The British are the most unhappy shoppers in the world, with only 21% claiming to enjoy shopping.
  • The Chinese are most enthusiastic shoppers, with 55% enjoying shopping.
  • By category, the highest levels of enthusiasm were found in electronics, with 43% of consumers calling themselves as very enthusiastic, while 40% enjoy the experience.
  • When it comes to shopping for fashion, 37.4% are enthusiasts and 51.9% enjoy it. Thirty-nine percent and 46.3% respectively regard themselves as enthusiastic and/or enjoying the activity of grocery shopping.

For more on the study, click here.

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