Nestle gets into Day of the Dead spirit
LOS ANGELES — Nestle, through its Abuelita hot chocolate and Nescafe Cafe de Olla instant coffe, is enocuraging Latinas to celebrate Dia de los Muertos, or Day of the Dead.
To help them infuse their personality into this beloved Hispanic holiday focused on remembering loved ones who have passed, the brands, which are traditionally enjoyed in Mexico during these festivities, will provide inspiration and drive conversations via social media; offer free samples; and have a presence at the 13th annual Dia de Los Muertos event to be held at the historic Hollywood Forever Cemetery in Los Angeles on Oct. 27, the company said.
"Our Latina consumer is confident, expressive, and receptive to blending elements from both of her Hispanic and American cultures on a daily basis. Holidays – such as Dia de los Muertos – provide her with the perfect occasion to further showcase this dynamism," said Juan Carlos Motta, head of Nestle’s Emerging Markets division."
In the weeks leading up to Dia de los Muertos, the brands will launch portals on Facebook (tab on www.Facebook.com/Abuelita) and Pinterest.
Neiman Marcus in search of Cusp blogger
DALLAS — Neiman Marcus is looking to build on its Cusp brand with the help of a fashion blogger. The company has launched a contest to find the perfect blogger that embodies the Cusp sensibility.
Neiman Marcus first launched the Cusp brand in 2006 with two freestanding stores that offered customers a contemporary assortment including apparel, shoes, handbags and accessories in a boutique environment. The brand has grown over time to include a total of six Cusp stores, Cusp.com and integration into the forty-two Neiman Marcus stores.
The contest runs through Nov. 15 via the Neiman Marcus Facebook page. Each entrant is asked to submit a portrait that captures the essence of her personal style and the Cusp brand, a general personal bio including blog URL, and a statement of why they believe they are the "Blogger on the Cusp". In addition, they will be asked to fill out a series of questions related to their style.
In mid October, five finalists will be chosen from a panel of Neiman Marcus judges. Finalists will be given the opportunity to host a Cusp event for their friends at a local Cusp store or NM Cusp department. In addition, each finalist will receive a $1,000 gift card and opportunities at their local Neiman Marcus or Cusp to promote their in-store event. Finalist’s portraits will be posted for voting on neimanmarcus.com and Cusp.com. The final winner will receive a $2,500 gift card.
Safeway joins fight against childhood obesity
PLEASANTON, Calif. — The Safeway Foundation announced is giving $2 million to community health programs and hospitals to launch grass-roots projects for the prevention and treatment of childhood obesity.
"Our commitment is to strengthen communities, create pioneering programs, expand services and implement new strategies to support the health of children and teens," said Larree Renda, Safeway EVP and chair of the Safeway Foundation. "These funds will allow doctors, researchers and others in the medical and healthcare communities to launch effective new programs and evaluate the effectiveness of existing ones with the goal of helping children live happier, healthier lives."
The Safeway Foundation’s partner in this effort is Children’s Hospital & Research Center Oakland in Northern California. In early 2012, the partners invited organizations to apply for grants of up to $100,000 for grass-roots childhood obesity projects in the geographic areas served by Safeway, Vons, Pavilions, Tom Thumb, Randalls, Carrs and Dominick’s stores. Specifically, they looked to promote collaborations between the medical community and local community-based agencies to help children become more physically active, improve food choices and create better access to healthy foods. More than 150 organizations applied for funding.