MARKETING/SOCIAL MEDIA

Neustar releases brand insight solution

BY Dan Berthiaume

Sterling, Va. – Neustar Inc, a provider of real-time information services and analytics, is releasing AK Media Insights Pro, a service that gives brands and agencies the ability to model and analyze their own media and audience data to uncover campaign insights that go beyond standard reports and dashboards. A new addition to Neustar’s Media Intelligence suite, the offering enables marketers to build and experiment with custom marketing attribution models that help them understand and maximize their media and audience mix, answer complex media questions, and improve campaign performance.

The offering is designed, built and delivered according to privacy by design principles, ensuring clients’ data privacy and security. It allows agencies and brands to use fine grain data to develop “what if” scenarios and test potential marketing mix strategies and opportunities for optimization, have access to de-duplicated first, second and third party data and digital campaign activity to understand the characteristics and attributes of customers and prospects as they move through the sales funnel, create custom data aggregations, and understand the impact of brand exposure on customers.

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Asurion launches customer service solution

BY Dan Berthiaume

Nashville, Tenn. – Asurion Retail Solutions has rolled out Solution Hub, an online platform providing consumers transparency and control of the post-purchase service experience. Solution Hub, customizable to reflect retail brands, offers consumers an end-to-end solution for filing claims, scheduling in-home repairs, and choosing the best fulfillment option for certain product categories.

In the market with two of U.S. retailers, Solution Hub delivers services such as real-time scheduling for home repairs from a network of more than 29,000 screened and certified providers, real-time visibility o claim status, choice of replacement devices/reimbursement for products beyond repair in select categories, and single-site access to all Solution Hub services.

Asurion Retail Solutions covers electronics and appliances, including laptops, e-readers, televisions, home theaters, printers, gaming systems, cameras and more. Consumers are protected against drops; spills; cracked screens; damage from dust, heat or humidity; mechanical and electrical failures, and more.

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BY CSA STAFF
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