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New Amazon service streamlines online shopping

BY Vivian Lee

New York — Amazon rolled out a new service that streamlines how customers transact with online merchants. Login and Pay with Amazon allows customers of participating companies to go from browsing to buying in just a few clicks using their Amazon account information.

“Amazon has more than 215 million active customer accounts,” said Tom Taylor, VP, Amazon Payments. “Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login.”

Companies encourage their customers to create an online account to offer a personalized buying experience. To avoid losing potential consumers who may be put off by having to create multiple accounts and keep track of various log-in credentials, Amazon has introduced a solution that allows buyers to login and pay on any participating site using their Amazon credentials. This allows online merchants to create long-term relationships with more customers. Login and Pay with Amazon helps replace guest checkouts with recognized customers, leading to improved services which could include: managing and tracking orders, purchase history detail, special discounts, instant access to shipping addresses and payment methods.

“So far, the consumer adoption rates that we’ve been seeing with Amazon Payments have exceeded our expectations and we’re excited to see the results once we start offering our customers the bundled solution of Login and Pay with Amazon towards the end of this year,” said Ash ElDifrawi, Gogo’s chief commercial officer. “We know that Amazon buyers are highly satisfied with their payment experience on Amazon. We also know through our research that Gogo users want alternative methods of payment. By offering Amazon Payments, we are providing Amazon customers an easy way to pay for Internet access on Gogo.”

Login and Pay with Amazon works on tablet, mobile and desktop devices. Developers can implement Login and Pay with Amazon with existing websites using a set of widgets and APIs to embed on the site and integrate with back-end systems.

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MARKETING/SOCIAL MEDIA

Sears to showcase outdoor living line at New York City Wine & Food Festival

BY Mike Troy

New York — Sears and its Shop Your Way loyalty program will play a major role in the city’s Food Network New York City Wine & Food Festival presented by Food & Wine.

New York’s premier culinary event will be held Oct. 18 to Oct. 20 and Sears and Shop Your Way are expanding their presence this year and plan to showcase stylish and affordable lines of patio furniture, Kenmore grills and indoor and outdoor entertainment with Sears designer and TV personality Ty Pennington.

"We’re pleased to expand our presence at the 2013 Festival after serving as the exclusive grill and outdoor furniture provider at last year’s Blue Moon Burger Bash," said James Alt, SVP and president of seasonal and outdoor living for Sears Holdings. "The energetic yet refined environment, filled with thousands of attendees and culinary influencers, is the perfect venue to display our newly-redesigned Ty Pennington Sunset Beach Collection of patio furniture, launch our 2014 line of Kenmore Elite grills and showcase recreational must-haves."

Sears is the exclusive retail provider of the Ty Pennington Style line of outdoor living, home, bed and bath products and Pennington will be greeting Festival guests at the Sears lounge. In addition, Sears and Pennington will be hosting attendees at three of the Festival’s events including: The Blue Moon Burger Bash; Jets + Chefs, the ultimate tailgate presented by Diet Pepsi and hosted by legendary Jet quarterback Joe Namath and celebrity chef Mario Batali; and Ronzoni presents La Sagra Sunday Slices sponsored by Time Out New York hosted by Anne Burell and Adam Richman.

"Backyards are an integral part of every home — an area where families, guests and neighbors socialize and have fun," said Hugo Malan, SVP and president, fitness, sporting goods and toys at Sears Holdings. "Sears offers a huge selection of indoor recreation products like billiards and table tennis along with outdoor games and toys that many of our customers are integrating into their enclosed patios or their backyard entertaining experience. So the Festival is a great place to help people — including our Shop Your Way members — imagine what’s possible."

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Soon-to-be former Saks CEO joins JCP board

BY CSA STAFF

Saks chairman and CEO Stephen Sadove has been named to the board of directors at J.C. Penney to fill a position being vacated by Geraldine Laybourne.

Sadove will be leaving his position at Saks soon as the upscale department store chain was recently sold to Hudson’s Bay Company. Sadove joined Saks in 2002 as vice chairman and assumed the additional post of chief operating officer in 2004. He became CEO in 2006 and the following year was named chairman.

“Steve Sadove is admired and respected across the retail industry. Under his leadership, Steve built luxury retail chain Saks Fifth Avenue into one of the world’s most prominent fashion retailers today. He also boasts a distinguished marketing and consumer products career spanning over 25 years,” said Thomas Engibous, chairman of the J.C. Penney board.

Prior to joining Saks, Sadove spent 11 years with Bristol-Meyers Squibb and before that 16 years with General Foods. He also serves on the board of Colgate-Palmolive, Ruby Tuesday and is chairman of the National Retail Federation.

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