HOT CONCEPTS

New Balance, New York City

BY CSA STAFF

New Balance has brought its “Experience” format to North America, opening a 4,000-sq.-ft. space in Manhattan’s Flatiron District.

The store is designed to reflect the heritage and spirit of the century-old brand — and drive home its commitment to domestic craftsmanship (New Balance says it is the only athletic brand to manufacture shoes in the United States). To that end, part of the upfront space is devoted to a glass-enclosed area where shoemakers from the company’s Maine factory can be seen assembling sneakers (specifically, the No. 880 running shoe). Each pair is sold in a special “Assembled in NYC” bag that is stamped with the edition number and date made. The store also features a live video feed from New Balance’s manufacturing floor during work hours.

The store has a modern look and restored original brick walls and floor-to-ceiling columns are combined with an updated red and grey color scheme and vibrant product photography. A ceiling treatment, described as a “brand DNA ribbon,” extends 60 ft. from the entrance to the back of the store. Using vintage and modern images, it serves as a timeline of New Balance’s past, present and future.

Shoppers can try out shoes on a two-lane running track that runs along one of the perimeter walls. The track also features a sunken-in treadmill for gait/form analysis. Product images, brand videos and real time brand content are projected in four distinct areas of the store.

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L.Jandayan says:
Mar-07-2013 10:59 am

What I like about any
What I like about any business establishments is that they will give chance to their workers to see how good their product was. All of the success in the business were credited to all the people who worked in order for it to be successful. - J. Kale Flagg

L.Jandayan says:
Mar-07-2013 10:59 am

What I like about any business establishments is that they will give chance to their workers to see how good their product was. All of the success in the business were credited to all the people who worked in order for it to be successful. - J. Kale Flagg

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Frederick’s of Hollywood president agrees to resignation

BY CSA STAFF

HOLLYWOOD, Calif. — Frederick’s of Hollywood Group has announced that the company and Linda LoRe have mutually agreed that, effective Sept. 2, LoRe will resign both as president and as a member of the board of directors of the company and its subsidiaries. She will continue her employment through Jan. 20, 2012, and will assist in the orderly transition of her responsibilities to senior members of the company’s current management team.

Thomas Lynch, CEO of the company, stated, "On behalf of the Company, I would like to thank Linda for her strong leadership and tireless service to the company for more than 12 years. We wish her the best of luck and success in her future endeavors."

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Ditching candy won’t likely thin out Sports Authority sales

BY CSA STAFF

ENGLEWOOD, Colo.— Citing a growing obesity epidemic in the United States, Sports Authority announced that it will no longer sell candy at its 465 stores.

Though it may lose some of the impulse sales generated by offering tempting items near checkout, Sports Authority is hardly a destination for junk food lovers, and that space might be better suited for products geared more toward the retailer’s customer base.

The company said it will still offer a variety ofnutritious snacks and beverages from such brands as PowerBar, Clif/Luna, Myoplex, Honey Stingers, Muscle Milk, Nature Valley, Nuun and GU which will consist of an assortment of gels, chews, bars, powders, shakes and electrolyte drink products.

“This is just one of many initiatives we have underway to attack obesity, especially in our youth,” said Jeff Schumacher, chief marketing officer of Sports Authority. “At Sports Authority, we believe in all things sporting good, and are committed to the overall health and well-being of our customers.”

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