New Balance unveils Experience Store in Beijing
New York City New Balance has opened its first New Balance Experience Store, in Beijing. The 2,000-sq.-ft. outlet celebrates the 103 year-old brand’s past, present and future.
“The New Balance Experience Store underscores our belief that a strong brand image at international retail is imperative to the growth of New Balance,” said Alan Hed, executive VP international, New Balance. “When consumers put on a pair of New Balance, we want them to know they are putting on more than a pair of great shoes they are putting on an over a 100 years of history.”
The decor of the first floor is inspired by the company’s heritage and has a nostalgic feel, with worn, textured materials and vintage New Balance ads and logos. A “DNA ribbon” extends from the first floor to the second level, taking the consumer through a chronological brand journey. The overall experience is enhanced by audio, visual and olfactory experiences throughout the store.
Boston-based New Balance is expanding aggressively with China, with a goal of opening 1,000 stores by 2012.
Red Mango to expand in Houston
Dallas Frozen-yogurt company Red Mango plans to open six locations in the Houston area.
Three stores are slated to open in Montgomery County, with the first store scheduled to open in The Woodlands, Market Street Shopping Center in November.
Three additional Houston stores will open over the next two years, beginning with a location in the West University area.
Red Mango opened its first store in Los Angeles in July 2007, has more than 50 locations open and expects to reach 80 stores by year’s end.
Chipotle to open at Trenholm Plaza
Forest Acres, S.C. Columbia, S.C.-based Edens & Avant said Monday that Chipotle Mexican Grill will open a first-to-market location at Trenholm Plaza.
Chipotle is slated to open in late 2009.
Gourmet burritos made with high-quality ingredients are in store for shoppers in Forest Acres, S.C. Chipotle Mexican Grill is scheduled to open at Trenholm Plaza late this year. The center has been undergoing a major redevelopment.
“This is a national brand with local interests and a business model we respect,” said Lyle Darnall, managing director at Edens & Avant, which owns Trenholm Plaza. “Changes to the center so far have been enormously popular, and we expect to get more great feedback when Chipotle opens.”
Bumble Boutique/B.E.E. Maternal opened adjacent to Starbucks earlier this month. The specialty retailer of children’s clothing and maternity wear will move to a permanent location adjacent to Hooligan’s once construction of that building is complete. Additional retailers coming to the center will be announced in the near future, said Edens & Avant.