New Best Buy Store Designed for Women
New York City Best Buy will open a store Saturday in Aurora, Col., that was designed with women in mind, according to the Associated Press.
The store features skylights, floors carpeted in blue and earth tones, and wood paneling. Flat-screen televisions and appliances are displayed in home-like vignettes.
Best Buy asked 40 local female customers to work with it on ideas for the new store, according to the report. The customers said they wanted to see how products fit into their own lives and what products could work together.
“Best Buy has traditionally served men very well,” Ginger Sorvari Bucklin, Best Buy Co.’s director of Winning With Women, told the AP. “Best Buy’s roots 40 years ago was with high-end audiophiles. Because technology has changed so much, we know women make 45% of electronics purchases. This is about serving women better.”
The store also features a lower sink for children in the bathroom, and a private room for new mothers, with carpeting, a rocking chair, free diapers and softer lighting.
While costs for the Aurora store were higher than typical stores, Best Buy expects to make it back by building long-term loyalty with customers, the report said.
KB slashes toy prices in time for holidays
PITTSFIELD, Mass. KB Toys reported that will reduce more than 200 popular toys to $10 or less as part of an initiative to help customers save money during the holiday gift buying season.
KB Toys recently expanded its Super Value Program to include video games priced as low as $9.98 and DVD family movies and entertainment starting at 2 for $9.98.
To help consumer dollars go even further, this week KB Toys also added twenty-five items to the Extreme Value! Lineup. The Extreme Value! selection offers even lower prices on select, guest favorite, Super Values from famous names like Fisher-Price, Mattel, Hasbro, Disney and more.
“Our guests have come to know they can always find exceptional bargains with our Super Value Program,” said Andy Bailen, ceo of KB Toys. “Clearly, more consumers are looking for affordably priced gifts and that is why we also just took over two hundred great toys and lowered their prices to $10 or less.”
Rite Aid Sept. comps up 1.7%
CAMP HILL, Pa. Rite Aid announced that for the four weeks ended Sept. 27, same-store sales increased 1.7% over the prior-year period.
For the September period, same-stores sales excluding the acquired Brooks Eckerd stores increased 3.2% over the prior-year period.
“Once again our core stores delivered solid gains, and our acquired stores posted a significant increase in the front end and good improvement in the pharmacy. The turnaround of the former Brooks Eckerd stores continues,” said Mary Sammons, Rite Aid chairman and ceo.
Total drug store sales for the four-week period decreased 0.8% to $1.971 billion compared to $1.986 billion for the same period last year.