REAL ESTATE

New Era opens Los Angeles flagship

BY Katherine Boccaccio

Buffalo, N.Y. — Lifestyle brand New Era said it has opened its eleventh global flagship store, located in the West Hollywood shopping district of Los Angeles.

The brand’s first West Coast retail space joins current U.S. locations in New York, Chicago and Atlanta. The 3,300-sq.-ft. store will house licensed and New Era branded headwear, apparel and accessories for men, women and kids.

"We have completely re-energized our design concepts for our flagships," said Cal Lawson, director of retail operations. "Our updated store concept allows for fully integrated merchandising of apparel, headwear and accessories. This leads the consumer through a clean, modern and consistent retail environment."

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STORE SPACES

Ikea plugs-in four electric vehicle charging stations

BY Katherine Boccaccio

Costa Mesa, Calif. — Ikea said Thursday it has officially plugged-in four Blink Pedestal electric vehicle charging stations at its Costa Mesa, Calif., store as part of its partnership with ECOtality.

The initiative represents the fourth such project for IKEA in the United States. Installation also is planned at five other IKEA stores in the Western U.S.

ECOtality is the project manager of The EV Project, a public-private partnership funded in part by a federal stimulus grant from the U.S. Department of Energy made possible by the American Recovery and Reinvestment Act to provide the necessary infrastructure to support the deployment of EVs.

The 308,000-sq.-ft. Ikea Costa Mesa opened May 2003 and employs approximately 300 coworkers.

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News

Saks redesigns SaksPOV website

BY Katherine Boccaccio

New York City — Saks Fifth Avenue announced Thursday a redesign of the SaksPOV website.

SaksPOV presents a point of view from Fifth Avenue on fashion, culture and art, and the site features robust multimedia content, designer features, Saks brand coverage and lifestyle pieces. SaksPOV launched initially in December 2010.

“We will use SaksPOV as an outlet to engage with our customers and as a portal for our fashion lifestyle content,” said Denise Incandela, CMO and president of Saks Direct.

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