New Jersey-area malls go solar
Chicago-based General Growth Properties is taking steps toward reducing the carbon footprint of four New Jersey-area malls by outfitting them with state-of-the-art solar panels.
Bridgewater Commons (shown here), Paramus Park, Willowbrook Mall and Woodbridge Center will in total be equipped with 20,000 5.1 megawatt panels that will provide an estimated 12% of the properties’ energy needs.
“GGP has a strong commitment to sustainability. Contributing to the well-being of the communities we serve is important and we recognize and pursue opportunities to improve the efficiency of our properties,” said Chuck Lhotka, executive VP asset management at GGP.
In all, the panel coverage will total approximately 3 million sq. ft. of roof space. GGP partnered with Safari Energy to design, engineer and construct the solar systems and assist with local power and regulatory agencies.
The high-performance solar panels guarantee 80% efficiency in power production. In addition to the rooftop panels, the project includes inverters to convert electricity generated by the modules from direct to alternating current, as well as utility-grade meters with remote monitoring capabilities.
Gap Inc.’s Piperlime to make retail store debut in NYC
SAN FRANCISCO — Gap Inc.’s online shop, Piperlime, will make its retail store debut this fall, at 121 Wooster St. in the SoHo neighborhood of New York City.
The new 4,000 sq. ft. Piperlime store will offer a similar curated assortment as online, the company said. Styled as a boutique, the store will feature the best range of coveted, iconic brands like Milly, Frye and Citizens of Humanity as well as little known finds including Tinley Road, Ash and Maison Scotch.
“Our customers have been asking for a place where they can experience Piperlime in person, and New York is the perfect location for this,” said Jennifer Gosselin, SVP and general manager of Piperlime. “Since introducing Piperlime in 2006, we’ve built a loyal following of fashion-involved women looking for a mix of the best styles from the brands they love and the new ones they discover. Our SoHo location will offer an edited assortment, giving customers the right amount of everything in a refreshing setting,” she said.
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A&P to feature CEO in campaign highlighting new store services and products
MONTVALE, N.J. — A&P president and CEO Sam Martin, will be the star of the retailer’s new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store by offering high-quality, localized products, enhanced services and greater value, the company announced Wednesday.
“We’ve made a promise to our shoppers to be the best food and drug store in their neighborhoods,” said Martin. “We’re excited to debut our marketing campaign and show customers how we have fulfilled that promise by offering them the relevant products and services that meet their needs in clean, well-stocked stores that provide friendly and knowledgeable service.”
The campaign’s theme is “shopping just got a whole lot better,” and it will mark the first timeA&P will run one marketing campaign across all of its A&P, The Food Emporium, Pathmark, Superfresh and Waldbaum’s stores. New programs, products and services highlighted in the commercial will include "Live Better Wellness," a total-store health and wellness solution designed to help shoppers make smart choices by providing them with products and shopping tips that help them live healthier lives; Woodson & James Beef, a line of premium-quality Angus beef featuring steakhouse-quality meat at affordable prices; Mid-Atlantic Country Farms, a line of local chicken, turkey and beef products raised by family-owned farms using humane and sustainable farming methods; and The Two Forks Bakery, a line of decadent desserts and bakery items.
“The key to our success lies in providing food and drug stores that meet the needs of our customers in every neighborhood we serve. That’s why, for the very first time in our history, we’ve launched one integrated marketing campaign that encompasses all of our stores,” said Tom O’Boyle, EVP merchandising, marketing and supply & logistics at A&P. “We chose Sam to be featured in our ads so that he could share his passion of a better shopping experience with our customers and help them see why coming to our stores is better than ever before.”
The campaign features in-store signage, direct mail and digital search components that began on April 20. Television advertisements featuring Martin will begin on May 10, with 30-second spots airing in the New York and Philadelphia metropolitan areas on select network and cable stations, including HGTV, E!, The Food Network, Lifetime and TNT.
Other campaign elements include display advertisements, online video commercials and social media components. In addition, the company’s corporate website, www.aptea.com, has been revamped to align with the new campaign.
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