MARKETING/SOCIAL MEDIA

New opt-out service gives consumers mobile privacy option

BY Marianne Wilson

Washington, D.C. — The Future of Privacy Forum, a Washington, DC-based think tank seeking to advance responsible data use and consumer privacy, and The Wireless Registry Inc., the first global registry of wireless names and identifiers, announced the launch of a new platform that will allow consumers to easily and quickly opt-out of mobile location analytics at thousands of locations in the U.S.

Mobile location analytics companies that have agreed to FPF’s new Mobile Location Analytics (MAC) Code of Conduct will honor the requests of consumers who wish to opt-out of having their location collected.

Once a consumer has opted out, participating companies will no longer associate information about that consumer’s presence at a location with a MAC address. These companies will only use that MAC address to maintain the device’s opt-out status. The opt-out site will be live as of Feb. 18, and companies will begin processing opt-outs within 30 days.

The platform was built for the Future of Privacy Forum by The Wireless Registry, and will be operated under the direction of the FPF.

FPF worked with the companies and U.S. Senator Charles Schumer (NY) to develop a Code of Conduct, announced in October 2013, ensuring that appropriate privacy controls are available as companies seek to improve the consumer shopping experience.

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MARKETING/SOCIAL MEDIA

Microsoft Dynamics CRM update adds new marketing, social functions

BY Marianne Wilson

Redmond, Wash. — Microsoft Corp. has enhanced Microsoft Dynamics CRM by adding a comprehensive set of new marketing, customer care and social listening capabilities to the suite. The new release is expected in the second quarter of 2014.

The release adds new functionality to help marketers be smarter, enabling them to efficiently drive and manage their marketing campaigns, Microsoft said. The new capabilities also are designed to help businesses engage with and care for customers in a personalized manner on virtually any device, anywhere; and enhance capabilities in Microsoft Dynamics CRM 2013 to help businesses sell more effectively. Breaking from typical industry practice, the update also brings social listening capabilities to every sales, service and marketing professional within an organization to empower more employees with deeper insights.

“Businesses want solutions that give them market insights and the ability to deliver amazing customer experiences,” said Bob Stutz, corporate VP, Microsoft Dynamics CRM. “The new Microsoft Dynamics CRM update democratizes social listening, adds new marketing capabilities for more impact and enables businesses to deliver outstanding customer service. With this new release, we are essentially changing the CRM game.”

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OPERATIONS

J.C. Penney names Stage Stores COO as CFO

BY Marianne Wilson

Plano, Texas — J.C. Penney Company has named Ed Record as CFO, effective March 24. He will also serve as executive VP. Record, 45, comes to Penney from regional department store chain Stage Stores, where he most recently served as COO and, before that, as CFO.

Record will succeed Ken Hannah, who was hired in May 2012 under former CEO Ron Johnson.

“On behalf of myself and the entire J.C. Penney team, I would like to thank Ken Hannah for his meaningful contributions to our turnaround and wish him success in his future endeavors,” CEO Myron Ullman said.

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