New owners plan ad campaign for Filene’s Basement
Boston Filene’s Basement is hoping to get back on its feet with a major advertising campaign that promotes the company’s 100th anniversary, the Associated Press reported.
The 23-store discount chain emerged from bankruptcy protection earlier this year after being purchased by off-price retailer Syms Corp.
Owner Marcy Sims told The Boston Globe that the ad campaign — including network and cable TV spots and gift-card giveaways — will show that Filene’s Basement is alive and well and is a “place where bargains are born.”
Tiny Tillia launches gift line for BabiesRUs.com
LOS ANGELES Tiny Tillia Signature has launched a new line of gift sets exclusively created for BabiesRUs.com.
The collection ranges from $19.99 to $39.99 and includes bublle bath, detangler, bath mitt and hand sanitizer. It is available on Babiesrus.com beginning this fall.
Walmart works to maintain price leadership
BENTONVILLE, Ark. Walmart is working to maintain its price leadership by announcing that will offer deep discounts on thousands of items through the holiday period.
“Many of these prices represent the lowest we’ve offered in years, because we know these are tough times for American families,” said Eduardo Castro-Wright, vice chairman, Wal-Mart Stores. “We made a purposeful decision to focus initially on everyday staples as well as items that often require larger spending commitments in preparation for Thanksgiving and Christmas.”
The retailer announced that it well lower prices on select frequently purchased or popular toys, including ground beef, bananas and board games, in addition to offering it’s everyday value on other items.