New platform drives unified commerce for The Paper Store
A specialty retailer is taking steps to establish itself as a digitally driven brand.
The Paper Store is extending its partnership with Aptos. The retailer first joined forces with the technology provider when it deployed the Aptos Singular Commerce platform, an end-to-end cloud-based solution, to help support the opening of 50 new stores.
Now the chain is adding the Aptos Digital Commerce Suite with integrated enterprise order management, designed to offer shoppers seamless brand interactions across all selling channels by unifying product, customer and transaction data. Through simple content management, centrally managed product information management, easily created promotions, and in-depth reporting and analytics, the solution will enable The Paper Store to offer its customers “endless aisle” as well as “buy anywhere, ship anywhere” capabilities.
In addition, the retailer has selected the Aptos Warehouse Management solution to support e-commerce fulfillment operations, and all aspects of the retail warehouse in real time – from receiving, ticketing and inventory management to pick, pack and shipping.
“The Paper Store is committed to understanding our customer, investing in technology and reinventing ourselves as the digitally driven brand the evolved customer desires,” said Tom Anderson, president and CEO, The Paper Store, which operates more than 70 stores across the Northeast. “Our organization continues to add new Aptos solutions as the needs of our customers and business evolve, allowing us to remain relevant to consumers while achieving profitable growth.”
Online plus-size brand to open first store
A pure player specializing in activewear for plus-size women is making the leap to the offline world.
Juno Active will open its first store this spring, at Mall of America, in Bloomington, Minn. The 3,200-sq.-ft. space will offer activewear and swimwear, starting at size 14, along with intimates.
Originally called Junonia, the company was founded in 1995 as a catalog operation. It rebranded itself as Juno Active in 2012, and switched to an exclusive online model.
“Guests are increasingly looking for retailers to provide for a unique in-person experience, and Juno Active is taking what they’ve learned through their catalog and online sales, and bringing that knowledge to MOA where they can connect directly with their guests,” said Liz McLay, senior VP of leasing at Mall of America.
Juno claims one of the largest size ranges available in the plus-size ac-tivewear market. It uses high-tech fabrics and includes design details tailored to its plus-size audience.
“From swimwear to intimates, everything we design is made with measurements and fittings taken from real, plus size women's bodies,” the company says on its website. “We work around the clock to innovate our designs with the unique aspects of the plus size body, including chafe-reduction, bust support and heat management.”
First Look: Warby Parker goes Hollywood
No two stores are exactly alike at Warby Parker. But its new store in Los Angeles — the eyewear brand’s 50th outpost to date — is more unique than all the others.
Located on Melrose Avenue, the new Warby Parker pays homage to Hollywood’s moviemaking history. It even has its own green screen studio where customers can create their own mini-movies.
The store combines Warby Parker’s signature library-styled design and fixtures with such location-specific elements as a classic movie theater-styled marquee with rotating titles out front, a Hollywood-themed mural by Los Angeles-based collage artist Alia Penner and a display of movie clapboards behind the checkout.
The most unique element of the space is the green room, where shoppers can make a 15-second movie, choosing from some 12 different backdrops, ranging from an outer-space scene to an aquarium with a shark. There are also lots of props to choose from — including any of the frames on display. Once the movie is completed, the shopper is given a social-media-friendly copy to share everywhere.
"You keep hearing that brick-and-mortar stores are in trouble, that brands are closing stores, but it’s always been our view that shopping — particularly shopping for glasses, should be a fun, social experience," Dave Gilboa, who founded Warby Parker with Neil Blumenthal, Andrew Hunt and Jeffrey Raider in 2010, told The Hollywood Reporter. "We want to give people a reason to come into the store."