REAL ESTATE

New Sears Home Appliance Store opens in California

BY Dan Berthiaume

Hoffman Estates, Calif. – Sears Hometown and Outlet Stores, Inc. has opened a new Sears Home Appliance Showroom store in Vallejo, Calif. The new store is hosting its grand opening celebration Feb. 28-March 1, and was the 20th Sears Home Appliance Showroom Store to open in 2013.

Through a price-match policy, the Vallejo Sears Home Appliance Showroom guarantees the lowest price on the top appliance brands, and is equipped with an internet kiosk where customers are guided by sales staff to view similar products, price match with other retailers, and order products not available in the store.

"We’re looking to fill a void in the Vallejo community by offering convenience and accessibility to great appliances at a competitive price," said Tony Lutfi, owner of Sears Home Appliance Showroom store in Vallejo. "Local residents can expect to come in and have expert product knowledge right at their fingertips, from our highly skilled team members to onsite internet kiosks where they can read customer reviews and price check with other retailers. We try to make shopping as easy as possible for our customers."

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REAL ESTATE

Two new Sears Hometown Stores open

BY Dan Berthiaume

Hoffman Estates, Ill. – Sears Hometown and Outlet Stores Inc. has opened two new Sears Hometown Stores. The stores are located in Longmont, Colo. and Wenatchee, Wash., and will celebrate their official grand openings Feb. 28-March 1.

The stores were the 15th and 16th Sears Hometown Stores to open in 2013. If a product is not available in-stores, Sears Hometown Store associates can order customers any product from the entire merchandise selection offered by Sears.

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News

Swiffer enlists Jewel for cleaning tool ad campaign

BY CSA STAFF

Jewel joined for the debut of the Swiffer Sweep and Trap, which features soft rotating beater blades that are designed to scoop up large particles into a removable dirt bin for quick disposal.

The singer-songwriter led the debut — which took place in New York at the kid-oriented venue Make Meaning — with a live performance of the new "Clean-Up Song." Her acoustic performance is available for free download on the Swiffer Facebook page at Facebook.com/Swiffer.

“As an artist, I love teaching my son through hands-on experiences, which often means making messes,”Jewel said. “So, when it comes time to clean up, I look for tools like the Sweep and Trap that make it efficient and easy, leaving me with more time and energy to play with my son. In our home, we often sing while we clean up, so I’m excited to unveil my own version of the classic family clean-up tune to celebrate this launch with Swiffer.”

The Swiffer Sweep and Trap starter kit is available for $19.99 at mass merchandise outlets, grocery stores, home improvement stores and e-retail websites throughout the United States.

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