REAL ESTATE

New spring, summer leases at Glendale Galleria

BY Michael Fickes

Glendale, Calif. — Throughout the spring and summer, Glendale Galleria will open nine new stores and eateries including Armani Jeans, Blaze Pizza, Brighton Collectibles, Chipotle, Coach, Earthbar, Lolli & Pops and Zumiez.

They will join La Baugette, another newcomer, which opened its Glendale Galleria location back in February.

In November 2013, Glendale Galleria celebrated a grand reopening featuring the center’s expansive renovation and the opening of its newest anchor tenant, Bloomingdale’s, as well as 30 other new stores including Giggles N’ Hugs, Bhindi Jewelers, Yoppi Yogurt, Martier, Porsche Design, Salon Dioro, Silver Jeans Co., Vilebrequin, Boarder Sports, ‘lette macarons, Original Penguin, Oro Gold, Carmen Steffens, Shasa, Brooks Shoes for Kids and BCBGMAXAZRIA.

Glendale Galleria is owned and managed by General Growth Properties, an S&P 500 company that owns, manages, leases and redevelops retail properties throughout the United States.

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REAL ESTATE

Levin promotes Frantzman to senior leasing rep

BY Michael Fickes

North Plainfield, N.J. — Levin Management has promoted Jake Frantzman to senior leasing representative. Responsible for more than 1.6 million sq. ft. of gross leasable area throughout Levin’s extensive management and leasing portfolio, Frantzman handles leasing for Somerset Shopping Center in Bridgewater, N.J., Paramus Place in Paramus, N.J. and Stafford Park Shopping Center in Manahawkin, N.J. He also serves as leasing agent for the retail component of Edgewater Harbor, a mixed-use waterfront redevelopment in Edgewater, N.J.

Frantzman takes part in ICSC’s “Next Generation” program for real estate professionals seeking to develop their careers and build relationships in the shopping center industry.

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STORE SPACES

Retail must reinvent itself amid ‘always-on’ trend

BY Marianne Wilson

New York — As technology transforms multichannel retail into hyper-channel, “always-on” retailing, chains must emotionally connect with consumers as never before, according to Joseph Bona. Bona, president of branded environments for New York City-based brand agency/retail design firm CBX, is one of the featured speakers at Chain Store Age’s upcoming 50th annual SPECS conference, March 9 -12, Grapevine, Texas.

“Physical stores can no longer be what they used to be — namely, distributors of other people’s goods at reasonable prices in convenient locations,” said Bona, during a speech at EuroShop, the global trade fair held every four years in Dusseldorf, Germany. “They must offer sights, sounds, tastes, touch, emotion — 3D experiences that 2D can’t achieve. When your customers look at Yelp! or Google Reviews, you want them to read about how your in-store experience was entertaining and inspiring. You want them to read about how going to your store is always a special treat.”

Bona’s presentation —“Format Reinvention: the Changing Face of Retail” — highlighted the need for retailers to further rethink the function of their brick-and-mortar stores. Today’s “always on” environment doesn’t only mean that people can buy whatever they want using their phones and tablets—it also means they can use GPS- and cloud-enabled tools to find the very best retail and dining experiences available to them, wherever they happen to be in the world, he said.

Emotion plus theatrics equals experience.

“Storytelling ability, in particular, helps you create engaging experiences, and the memory of those experiences can inspire consumers by adding excitement and drama to routine transactions,” Bona said. “Ultimately, this is what energizes brand culture and drives long-term customer loyalty, even in a world perpetually driven to digital distraction.”

Overall, Bona said, retailers need to push the envelope and keep asking one basic question: “How do you maintain a pillar of affection and human touch while there’s a simultaneous shift to increasing human interaction with technology?”

“On a strategic level, we think the answer is fairly simple: Make your customer experience second-to-none in authenticity and relevance,” he said. “Execution is all about thoroughly understanding who your customer is, and what your customer wants and needs from a retail experience.”

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