New stores fuel online growth
Brick-and-mortar stores are crucial to supporting a retailer's e-commerce growth.
When a new store opens, traffic to the retailer’s website from the surrounding postal area increases by 52% on average within six weeks of opening, according to research from British Land, one of the largest property development and investment companies in the U.K. The study, which used data from Connexity Hitwise, shows that digital traffic from the local area then remains around this demonstrating that a physical store has a significant, positive and sustained impact on digital interaction with the brand.
Brands with fewer than 30 stores enjoyed the greatest positive impact from store openings, with uplifts in local traffic to their websites of 84% on average
"The research shows that physical stores are an engine of online growth," said Charles Maudsley, head of retail, leisure and residential for British Land. "Consumers choose brands that align to their lifestyle and values: A physical store enables a retailer to demonstrate its brand in action and drive interest online. At the same time, stores enable retailers to respond to evolving shopping habits, market their brand effectively, and deliver products more efficiently."
Report: Alibaba to open a physical mall in China
An e-commerce giant is making a big push into the brick-and-mortar world.
Alibaba, China’s largest online sales platform, is building its own shopping mall, with a goal of enriching the real-world shopping experience with technology and convenience, reported MarketWatch.
The five-story center, called “More Mall,” will be located at Alibaba’s headquarters in the city of Hangzhou. According to the report, the center, which is scheduled to open in April, will highlight brands that sell on Alibaba’s e-commerce platform, Taobao, as well as conventional retail brands. It will also house Alibaba’s grocery store, Hema, in what will be considered the supermarket’s flagship location.
The stores in the center will also feature innovative solutions including high-tech makeup-testing mirrors and virtual fitting rooms.
Click here to read more.
Sporting goods retailer in new store openings
It's going to be a busy September for Dick's Sporting Goods.
The retailer will open eight namesake stores and two new Field & Stream stores in the first half of September, including three locations in California. The openings will give the company 711 Dick's locations and 34 Field & Stream locations across the country.
The new stores will bring approximately 875 total jobs to nine communities through the hiring of full-time, part-time and temporary associates for these stores.
"We're excited for the opening of 10 new stores across six states and look forward to expanding our exclusive offering of products and in-store services to communities that have a rich history of great sports and outdoor traditions." said Lauren Hobart, president, Dick's Sporting Goods.