REAL ESTATE

NewPark Mall opens Cultural Arts Center

BY Staff Writer

Newark, Calif. — NewPark Mall, in Newark, Calif., has opened an in-house cultural arts center, the NewPark Mall Cultural Corner.

The just-opened cultural center, located on the lower level near Sears, provides exhibit space for the work of local artisans, including painters, sculptors, photographers and digital artists.

NewPark Mall is anchored by Macy’s, Sears, J.C. Penney, Target and Burlington Coat Factory. It is owned and managed by General Growth Properties, Chicago.

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Barnes & Noble names head of New Writers program

BY CSA STAFF

NEW YORK — Barnes & Noble announced that Miwa Messer has been named director of the Discover Great New Writers program. Established in 1990, the Barnes & Noble Discover Great New Writers program has championed new talent and been a showcase for our commitment to new writers, the company reported.

A career bookseller, Miwa joined Barnes & Noble in 1998 as author promotions manager. She produced author events and managed literary forums at Barnes & Noble showcases: Writers on Writers, Upstairs at the Square, B&N Review in Person. Prior to joining Barnes & Noble, she was publicity and new nedia manager at Grove/Atlantic Inc. and held management and buying positions at Waterstone’s Booksellers, USA.

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Shaw’s rolls out Nutrition iQ program in its stores

BY CSA STAFF

WEST BRIDGEWATER, Mass. — Supervalu banner Shaw’s has implemented the Nutrition iQ program in its stores.

The Nutrition iQ program, which was developed and implemented in collaboration with dietitians from Joslin Clinic, features color-coded icons on shelf tags and signs that serve as at-a-glance cues to help shoppers identify and find healthy food options. The program arrives in stores this week and will be accompanied by an advertising and promotions campaign to educate consumers.

Shaw’s also will help shoppers get the most out of the Nutrition iQ program by providing weekly guidance and tips on the Shaw’s Facebook page, including a video grocery tour, events and new recipe ideas. In addition, Shaw’s will host a Facebook chat with Shea on Thursday, July 28 at 4 p.m. to help shoppers learn how to fill their carriage with the right colors to meet their nutrient needs.

“At Shaw’s, we know our shoppers are looking for trust-worthy information about the foods they buy,” Shaw’s registered dietitian Jennifer Shea said. “Our goal is to make healthy eating enjoyable. Nutrition iQ takes the guesswork out of shopping for nutritious food choices and helps people choose foods that follow the USDA’s 2010 Dietary Guidelines. By highlighting the nutrition attributes and health benefits, we can help consumers understand how nutritional factors influence their diet so they know what to buy to give them a better chance of realizing success in managing their health.”

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