NFL to set up e-commerce shop in Chinese market
New York — The National Football League has signed an exclusive agreement with Export Now to establish an official online store in China. Similar to its current U.S. e-commerce store, NFLShop.com, the China iteration will sell apparel, equipment and accessories branded with the logos of the NFL and its 32 teams over an e-commerce platform on China’s Tmall.com business-to-consumer website.
The new online store is slated to debut in September, in time for the 2013 NFL season.
"Export Now offers the NFL the ability to accelerate our international development and expand our access to the Chinese consumer market," said Richard Young, managing director of NFL China. "NFL products are becoming increasingly popular around the world. We are excited at the opportunity to increase the availability of our teams’ apparel, equipment and accessories and serve our fans in China."
This is the NFL’s first online store catering to China’s vast market.
Red Robin names chief people officer
Greenwood Village, Colo. — Red Robin Gourmet Burgers has named Cathy Cooney as senior VP and chief people officer of the burger chain. Cooney will be responsible for leading the development and execution of human resource strategies.
Before joining Red Robin, Cooney served as executive VP of human resources for Carefusion, a $4 billion medical technology company.
Yankee Candle names Canada GM, to grow Canadian store count to 50
South Deerfield, Mass. — The Yankee Candle Co. has appointed Chris Kelly as general manager, Canada, charged with overseeing all aspects of the Yankee Candle business in Canada.
The company currently operates six company-owned retail stores in the Greater Toronto Area and also sells products at select independent gift and specialty stores. As part of planned global expansion efforts, this new business unit will focus on building out the gift and specialty business as well as invest in building the retail store base to over 50 stores in the next five years across the country.
Prior to joining Yankee Candle, Kelly was part of the executive team at Hallmark Canada, where he most recently served as VP of Consumer Solutions & Brand Experience.