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nGage Labs and Web Decisions offer new solution for personalized mobile engagement

BY Marianne Wilson

New York — nGage Labs and Web Decisions have entered into an arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.

"We are excited to be working with such an innovative company that has invested in delivering truly integrated marketing solutions and has emerged as the leader in marketing database solutions for omnichannel retailers," said Rod Ford, CEO of nGage Labs. "When personalized mobile engagement is utilized as additional engagement with a brand’s best customers, the results are 20% incremental spend and 25% incremental transactions. Using the power of the customer purchase behavior within the database is the key to driving uniquely individual personalization."

Web Decisions said its customers and prospects will benefit from this offering as it leverages an advanced marketing database platform and introduces an additional level of engagement with a brand’s best customers by delivering personalized offers to their mobile devices.

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RILA teams up with cyber-forensics group

BY CSA STAFF

The Retail Industry Leaders Association (RILA) has entered into a partnership with the National Cyber-Forensics and Training Alliance (NCFTA) to enhance cybersecurity information sharing and expand retailers’ proactive and vigilant approach to cyber threats to protect consumers against criminals.

Partnering with the NCFTA is one of several approaches RILA is taking to enhance collaboration across the entire payments system. Last week, RILA announced it is joining forces with the Financial Services Roundtable to lead a partnership between the merchant and financial services industries.

“Our partnership with NCFTA is one of many information sharing models we are pursuing as part of our multi-solution approach to cybersecurity,” said Lisa LaBruno, SVP of retail operations at RILA. “Collaboration among retailers and other stakeholders is essential to detecting threats early on and combatting cyber-criminals.”

Improving industry-wide cybersecurity capabilities by sharing threat information, exploring innovative technologies and enhancing the security of the payments system are crucial components of RILA’s Cybersecurity and Data Privacy Initiative. RILA’s partnership with the NCFTA, a nonprofit corporation specializing in establishing public-private partnerships, will provide a forum through which retailers can collaborate on effective solutions to combat cyber-criminals in a cooperative environment.

“The NCFTA is honored to partner with RILA to share threat intelligence. I applaud RILA’s thought leadership in taking a proactive approach in collaborating across public-private sectors,” said Maria Vello, CEO of the NCFTA. “By working together to share threat intelligence, everyone will be smarter and stronger in their quest to protect their brand, business and most importantly, their customers. Effectively addressing cyber crimes demands a new and collective response; this is exactly what RILA is doing.”

The RILA and NCFTA partnership is supported by RILA’s Retail Cybersecurity Leaders Council (RCLC), which is made up of retail information security executives from among RILA’s membership. This partnership will expand retailers’ network to include academia, law enforcement, financial institutions and other industries. In March, the RCLC will convene at the NCFTA in Pittsburgh to kick off the information sharing process across industries.

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Bealls deploys new tech to improve customer service

BY CSA STAFF

Bealls has enlisted JustEnough Software Corporation, a leading provider of demand management solutions for retail, wholesale and direct-to-consumer businesses worldwide, to improve customer service.

Bealls will be leveraging the new technology to streamline its inventory and be able to turnaround stock quickly to meet its customers’ needs.

"We expect that JustEnough will allow us to continue to maintain a high level of customer service by helping us identify and shift our inventory investment into the styles and sizes that our customers want," said Victor D’Amato, director of forecasting and replenishment, Bealls Department Stores. "Accomplishing this with greater precision and less associate effort than it takes today is our driving goal."

"Bealls needed an intelligent, automated solution that provides a superior level of control," said Malcolm Buxton, president and CEO, JustEnough. "With JustEnough’s intuitive interface and user-friendly system, Bealls will be able to get up and running quickly, ensuring customer satisfaction with excellent in-stocks across their chain."

JustEnough works with Abercrombie & Fitch, Levi’s, Lands’ End, Estee Lauder and Mr Price.

Bealls was founded in 1915 and now operates more than 530 stores in 17 states under the Bealls Department Store, Bealls Outlet and Burkes Outlet nameplates.

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