Nielsen: Affluent consumers more likely to be heavy coupon users
Schaumberg, Ill. New research from Nielsen indicates that affluent consumers are more likely to be heavy coupon users. Highlights from Nielsen findings released Thursday include:
More affluent consumers ($70k+) are considered super heavy coupon users (39% compared with 35% for total U.S. households) and coupon enthusiasts (42% compared with 35% for total U.S. households.)
Other serious coupon users include those from large households, those households with female heads age 54 and younger, as well as consumers living in affluent suburban and comfortable country spreads.
Those likely to be low or non-coupon users: low-income, one-member households, male-only head of households, African-Americans and Hispanic consumers, residents in rural and struggling urban areas.
JCPenney launches iPhone app
PLANO, Texas JCPenney has launched a new app for Apple’s iPhone called “JCPenney Weekly Deals” that allows customers to browse sale items, create a shopping list, check for the latest deals and find the nearest store.
“With shoppers increasingly doing research before they step into a store, our new iPhone app is the latest way we are providing our customers an easier, more engaging and integrated shopping experience,” said Mike Boylson, chief marketing officer for JCPenney. “Furthermore, with more than 13 million iPhone users in the U.S. – along with 12 million iPod Touch users who can also download apps – the launch of an iPhone app allows us to share our style, quality and affordable prices each week with a rapidly growing base of consumers.”
According to the company, the launch of the JCPenney Weekly Deals iPhone app builds on JCPenney’s “Know Before You Go” initiative, developed based on extensive customer research which found that a large number of customers visiting jcp.com were online for a purpose other than shopping.
Gander Mountain launches seminar series for women
ST. PAUL, Minn. Gander Mountain announced that it will launch a fall seminar series for women at all 116 retail locations.
The “We Live Outdoors Women’s Seminar Series” will take place at 7:00pm on Monday nights from Sept. 14 through Oct. 19. The series also includes a Women’s Shop Weekend on Oct. 17 and 18 to introduce new fall products. All seminars are free and open to women of all ages.
“We wanted to be able to give women a chance to become more familiar with the options available for outdoor pastimes. The seminar series, held in our store lodges, is a unique opportunity because they can test the merchandise and ask questions to allow them to better enjoy the outdoors,” said Casey Ramm, SVP merchandising for Gander Mountain.