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Nielsen survey gives retailers reason for holiday cheer

BY Marianne Wilson

Schaumburg, Ill. — Higher consumer confidence levels, increased impulse buying and consumer intent to spend more could all lead to an upside surprise in 2012 holiday spending, according to Nielsen analyses.

Although almost six out of every 10 consumers (59%) reported plans to spend the same as last year, there is a 10-point drop (from 37% in 2011 to 27% in 2012) in the number of people expecting to spend less. Eight percent of respondents reported plans to spend more this holiday season, up from 5% in 2011 and 2010.

For sales in 89 categories across five key departments (food, beverages, alcohol, health/beauty and homecare), Nielsen is forecasting spending for November and December 2012 to reach $98.3 billion. Nielsen expects dollar sales to increase 2.3% and unit sales to remain generally flat (0.1%).

“Nielsen’s Consumer Confidence Index is the highest since before the recession,” said James Russo, VP global consumer insights, Nielsen. “Planned shopping-list usage is down so impulse buying could be up, and shoppers across the income spectrum say they plan to spend more in multiple areas.”

On the topic of gift-giving plans, Nielsen’s Holiday Shopping Survey revealed gift cards and technology products tied for the lead (11% each) as products respondents plan to spend more on this year. Except for jewelry, every category including toys, apparel, video games, books, cookware/kitchen and sporting goods showed modest improvements in consumer plans to buy more than in years past.

The number of respondents saying they plan to spend more with online retailers leads all channels at 18%, up from almost 13% last year. Consumers saying they will spend more at mass merchandisers doubled this year to 12% in 2012.

Within the five departments and 89 categories examined, items projected to do well over the holidays include:

Alcoholic beverages: Wine is expected to lead the category with 6% dollar and unit growth, followed closely by liquor, and beer rounding out the top three with 3% gains.

Food: The continued success of fresh produce (expected holiday sales and unit growth of 4.6% and 3.7% respectively) seems to signal more health-conscious consumers and home cooking this holiday season. Traditionally popular holiday food categories could do well also, including nuts (7.5% dollar growth and 15.1% unit growth) and jams/jellies/spreads (7.1% dollar and 1.1% unit growth expected).

Beverages: Coffee will lead all beverages with 10% dollar and 7% unit growth.

Health and beauty: Vitamins will be a bright spot in this department with dollar (9%) and unit (9.2%) growth figures better than most items in the five-category analysis. Cosmetics could do well also, with an expected boost of 4.8% dollar and 2.3% unit growth.

Homecare: Pet care will be the darling of the category with “spare-no-expense” pet owners expected to drive 5.9% dollar and 3.1% unit growth. The rest of home care, including cleaning and households products – even holiday wrapping paper – will see modest, price-driven dollar gains and unit sales declines.

Most respondents from all incomes identified $100-$250 as the ideal spending range for holiday food and household items. Gift-giving spending estimates hovered in the $250-$500 range.

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Long-time media exec joins Dollar General board

BY CSA STAFF

GOODLETTSVILLE, Tenn. — Dollar General has named Pat Fili-Krushel to its board of directors effective Oct. 15.

“We are excited to welcome Pat to the Dollar General board of directors,” said Rick Dreiling, Dollar General’s chairman and chief executive officer. “Her expertise and experience in operations and strategic growth make her a great addition to our board. She has a strong track record as a transformational leader, and we look forward to benefiting from her perspectives as we continue to drive the execution of our business and create shareholder value.”

The election of Fili-Krushel to Dollar General’s board will bring the total number of directors to eight, and the total number of independent directors to four. Fili-Krushel will serve on the compensation, nominating and governance committee of Dollar General’s board. Dollar General plans to have a majority of independent directors on its board by April of 2013.

Fili-Krushel assumed the role of chairman of NBCUniversal News Group, a division of NBCUniversal Media, LLC, composed of NBC News, CNBC, MSNBC and the Weather Channel in July. She served previously as EVP NBCUniversal with a broad portfolio of functions reporting to her, including operations and technical services, business strategy, human resources and legal. Prior to NBCUniversal, Fili-Krushel was EVP administration at Time Warner Inc. from July 2001 to December 2010. Before joining Time Warner, Fili-Krushel had been CEO of WebMD Health since April 2000. From July 1998 to April 2000, Fili-Krushel was president of the ABC Television Network, and from 1993 to 1998 she served as president of ABC Daytime. Before joining ABC, she had been with Lifetime Television since 1988. Prior to Lifetime, Fili-Krushel held several positions with Home Box Office. Before joining HBO, Fili-Krushel worked for ABC Sports in various positions.

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Domino’s, multiple locations

BY CSA STAFF

Domino’s Pizza’s new “Pizza Theater” store design brings the art and skill of pizza-making front and center.

Under the new design, developed in partnership with Columbus, Ohio-based Chute Gerdeman, the service counter, which had always been positioned perpendicular to the store entrance, has been rotated 90 degrees to run length-wise, with the “Pizza Theater” area — where the chefs hand toss fresh dough and make each order — at the front and the cash register at the back. There is even a step platform so that children can see the action. And a chalkboard wall offers a creative outlet for kids of all ages.

There are penty of diversions to entertain customers while they wait for their orders, including a chalkboard. Technology comes into play as well, with an order kiosk and Pizza Tracker — an electronic, personalized status board so that customers can track their orders.

More than a dozen of the new concept stores have been built throughout the U.S. Going forward, all new stores will feature key components of the new design.


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Jan-29-2013 07:47 am

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Jan-29-2013 07:47 am

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K.Kumar says:
Jan-07-2013 01:03 pm

Most of the children will like such outlet of Pizza and making creative mind to close with customer and their approach. copper wire

K.Kumar says:
Jan-07-2013 01:03 pm

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Jan-01-2013 04:49 pm

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R.Ponting says:
Jan-01-2013 04:49 pm

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T.Stone says:
Dec-25-2012 06:49 am

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T.Stone says:
Dec-25-2012 06:49 am

There is even a step platform so that children can see the action. And a chalkboard wall offers a creative outlet for kids of all ages. stavlygte

T.Stone says:
Dec-24-2012 11:08 am

More than a dozen of the new concept stores have been built throughout the U.S. Going forward, all new stores will feature key components of the new design. antiaging

T.Stone says:
Dec-24-2012 11:08 am

More than a dozen of the new concept stores have been built throughout the U.S. Going forward, all new stores will feature key components of the new design. antiaging

J.Hams says:
Dec-22-2012 10:29 am

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J.Hams says:
Dec-22-2012 10:29 am

I love this film. It's a modern 'B-Film'. if films were still presented in double features this would be lower film but I have a strong belief that most B-Movies are way better than their feature. This ficame in at the right time, it helped to bring Samuel L. Jackson back into the fame he diserved by giving an amazing Planer reviews

J.Hams says:
Dec-12-2012 05:36 am

More than a dozen of the new concept stores have been built throughout the U.S. Going forward, all new stores will feature key components of the new design. sheep shearing equipment

J.Hams says:
Dec-12-2012 05:36 am

More than a dozen of the new concept stores have been built throughout the U.S. Going forward, all new stores will feature key components of the new design. sheep shearing equipment

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Nov-26-2012 05:41 am

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P.Ju says:
Nov-26-2012 05:41 am

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K.Kumar says:
Nov-07-2012 11:56 am

People are very close to Domini Pizza and if new store will do the feature key component then will help to Pizza people. http://www.promos10.com

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