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Nielsen: U.S. grocery shoppers go online to save money

BY Marianne Wilson

Schaumburg, Ill. — Consumers focus on savings when they log in to their digital devices to shop for groceries, according to a new study from Nielsen. The top weekly U.S. activities related to grocery shopping on a connected device, ranging from a mobile phone to tablet, included reading online grocery circulars (62%), looking for coupons online (55%) and browsing a manufacturer’s website for a grocery category (55%).

The Nielsen Global Survey of Digital’s Influence on Grocery Shopping also found top monthly U.S. activities included looking for deals (43%) and coupons (43%), followed by price checking/consumer reviews (37%). The highest ranked daily activities were using digital shopping lists (39%) and looking for deals online (31%).

"Connected consumers and their devices are providing consumer packaged goods makers and retailers with options to differentiate their brands and stay relevant," said Todd Hale, SVP, consumer and shopper insights, Nielsen. "Those who can keep up with what matters most to digital shoppers will be well positioned for the short and long term."

When asked which factors influenced their grocery purchase decisions compared to a year ago, U.S. respondents identified rising food prices (49%), health factors such as heart/cholesterol/weight (28%) and increased transportation costs (28%) as having a “major impact” on their decisions. Food labeling (25%) and retailer loyalty programs (24%) rounded out the top five U.S. “major impact” categories.

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OPERATIONS

Walmart to offer cardholders gasoline discount through Dec. 24

BY CSA STAFF

Bentonville, Ark. — Walmart will offer holders of its gift cards, credit cards and prepaid debit cards a discount on gasoline of up to 15 cents a gallon until Dec. 24, 2012.

The program will offer shoppers using a Walmart gift card a 10-cents-per-gallon discount. Those who use a Walmart MoneyCard or Walmart credit card will save 15 cents per gallon. The discounts will be available at more than 1,000 Murphy USA and Wal-Mart gas stations in 20 states.

Last year, Walmart offered customers including those who paid with its branded credit or money cards a 10-cents-per-gallon discount. Last year’s promotion ran from June 29 through Christmas Eve.

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Supervalu realigning management

BY CSA STAFF

Minneapolis — Supervalu announced that it is restructuring its executive leadership team to ensure alignment around the company’s goals and to better drive and execute the company’s business turnaround.

Kevin Holt has taken on an expanded role as president of Supervalu Retail. In this position, Holt will drive the overall strategy for the company’s traditional retail and pharmacy divisions, including overseeing the marketing and merchandising functions. Holt came to Supervalu in May from Hudsonville Ice Cream and Kilwin’s Quality Confections in Michigan, where he was the president.

As part of this change, executive VP and chief marketing officer Michael Moore will now report to Holt, as will Tim Lowe, who has been promoted to executive VP of merchandising.

In addition, company-veteran Janel Haugarth has accepted the newly created position of executive VP, business optimization and process improvement. She will oversee efficiency and cost-cutting efforts.

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