REAL ESTATE

Nike, Converse, Adidas among brands planned for St. Louis Premium Outlets

BY Staff Writer

Indianapolis — Simon Property Group said that St. Louis Premium Outlets, located in Chesterfield, Mo., has moved up its opening date to Aug. 22, 2013, and will be joined by Nike, Cole Haan, Converse, Gymboree, Adidas, Wilsons Leather and Claire’s Accessories.

Other previously announced tenants include anchor Saks Fifth Avenue Off5TH, Ann Taylor, BCBGMAXAZRIA, Brooks Brothers, Elie Tahari, J.Crew, Jones New York, Loft Outlet, Max Studio, Tommy Hilfiger, Van Heusen and Vera Bradley.

St. Louis Premium Outlets is a part of Chesterfield Blue Valley, a mixed-use development to include office space, hotel, restaurant and entertainment venues. The upscale outlet center is a venture of Simon Property Group and Woodmont Outlets.

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Victoria’s Secret brings sexy back to Herald Square

BY CSA STAFF

NEW YORK — Victoria’s Secret returned to Manhattan in a big way this week with the reopening of a flagship store in Herald Square that was expanded to 8,000-sq.-ft.

The opening comes just in time to allow Victoria’s secret to capitalize on holiday sales in New York as local demand tends to be complemented by an influx of foreign tourists. On hand for the reopening of the newly expanded and now largest flagship store in the world were Victoria’s Secret Angels Adriana Lima, Miranda Kerr, Candice Swanepoel and Lily Aldridge.

Victoria’s Secret Herald Square will house the brand’s most expansive collections, including bras, beauty, swimwear, Victoria’s Secret Sport and Pink. The flagship redesign features warm, black cherry hardwood floors, sculpted pink surfaces with rich accents of black chrome, Italian marble floors and custom ribbon chandeliers adorned with backlit Swarovski crystals, which highlight the 14-ft. high focal wall showing iconic Victoria’s Secret Angels images. Video screens on all three floors will showcase the world-famous Victoria’s Secret Fashion Show, recent TV spots and supermodel footage.

The Herald Square location boasts the first-ever 2,500-sq.-ft. perfumery, featuring new European-inspired kiosks that brand’s full line of bestselling fragrances, including Victoria’s Secret Bombshell, Dream Angels Heavenly and Victoria’s Secret Angel.

The store’s lower level houses Victoria’s Secret Pink, a collegiate-inspired collection of colorful bras, panties and loungewear, as well as the Victoria’s Secret Sport collection. Customers shopping for bras will find the wide selection in the Bra Salon, where a team of bra specialists will provide assistance and complementary bra fittings. The store’s fitting rooms have call buttons so customers can receive assistance and the beauty room has interactive videos to help customers in their shopping experience.

The Victoria’s Secret Fashion Show will air at 10 p.m./9 p.m. Central, Dec. 4 on the CBS television network. Victoria’s Secret Herald Square is open from 10 a.m.-9:30 p.m., Monday through Saturday, and from 11 a.m.-8 p.m. Sundays.

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Identity Theft Prevention on Cyber Monday

BY CSA STAFF

By Greg Smith

As companies brace themselves for the recently added holiday known to American shoppers as Cyber Monday, they should be aware of the potential security threats looming with the activity centered around the largest online shopping day of the year.

Traditionally, consumers have flocked to brick-and-mortar shopping malls on Black Friday, the day after Thanksgiving, to commence their holiday shopping. Although Black Friday is still considered to be the official start of holiday shopping season a new shopping holiday has emerged. Cyber Monday, a term officially coined in 2005 by the National Retail Federation’s Shop.com to describe the first Monday after Black Friday, has become just as popular as its predecessor for consumers looking for great deals on holiday gifts.

A 2012 Holiday Readiness Survey conducted by SOASTA found that 92% of Americans plan to shop for the holiday season. Of those holiday shoppers, more of them plan to shop online than at brick-and-mortar stores (75% and 69%, respectively). Another 75% want companies to create a specific Cyber Monday website that can handle millions of people shopping for the holidays at once.

With the ever-growing popularity of Cyber Monday, retailers engaging in e-commerce should be aware of greater risks such as unnecessary processing queries and identity theft. When it comes to the security of online transactions, there are typically four ways that companies validate customers’ identity information when completing an online purchase transaction.

Address validation
The first validation method is through a customer’s address. Customers’ addresses can be verified, but companies face the difficulty of dealing with inconsistent information within a number of different fields in an address listing. For example, a customer might have the word street abbreviated as “St.” instead of being written out. The process of accurately aligning all of the information contained within a customer’s address with the exact term a company may use to verify the information can be a daunting task, and is not the most effective method for validation.

Credit card validation
Companies that choose to validate customer identity information for an online sales transaction via a customer’s credit card number face potential challenges. When processing a transaction, the credit card number is typically one of the last pieces of information collected from a customer at the POS. For this reason, it is better to validate customers’ identities with information they have provided earlier in the sales process than it is to run the sale with an incorrect credit card number.

In the case where a credit card charge is attempted and it is invalidated, the company trying to process the card still has to pay the credit card company a fee for the transaction. Retail companies pay credit card companies for processing credit cards whether it works or it does not work. This can be an expensive way to determine if the customer and credit card number are valid and is typically not the preferred method of customer identity validation.

Social Security number validation
Companies can also use a customer’s Social Security number to verify their identity matches their payment information, but this segment of data has traditionally been one of the most difficult validation methods. Social Security numbers are very easy to falsify because the numbers are not readily available and there is no way to look them up unless one has access to government records.

Phone number validation
A company can also verify customer information using the customer’s telephone number. This has proven to be one of the best ways to validate information for an online sale. This segment of information is typically not forged because phone numbers can easily be validated by almost anyone, simply by calling the number. The only drawback is that physically calling a phone number requires a great deal of time and man power, making it a slow and expensive process.

This is where companies, such as Accudata Technologies, can help online retailers lower some of the risks and fees associated with online purchases. Accudata’s automated service quickly validates a phone number, reducing the time and money wasted on less accurate, labor-intensive data validation services or, even worse, on bad leads.

Accudata can validate telephone numbers in real time, literally as users enter their information into online forms. To put the speed of validation into perspective, the information is verified in the same amount of time that it takes to make a phone call, which typically occurs in two to three seconds. This serves as a great deterrent to inaccurate or false information.

Starting with a landline, Voice over IP or wireless number, Accudata can confirm that the number entered by the consumer is operational and is correctly registered as of the previous 24 hours. The phone number is also linked to a variety of information sources about the customer that can be useful for validation. For example, a retailer can check if the last name, city or state associated with the phone number matches the information on the credit card. Retailers can also verify other types of information such as whether the number is a wireless or landline account. The more information a retailer may need, the more information they can get relative to a phone number.

As more and more people continue to forego a traditional landline and depend solely on their wireless phone, it is becomingly increasingly important for companies to validate the information tied to these numbers. This becomes even more critical given the frequency with which mobile numbers change from user to user. Accudata’s “AccuSure” service can validate that the wireless numbers on file are still registered to the individual the company is trying to reach.

In the end, obtaining and using the customer’s phone number provides a safe and reliable first step for the identity validation process and a simple means to add security during online purchase transactions on Cyber Monday. The option is inexpensive compared with other alternatives, and is a great way for companies to improve the efficiency and safety of their sales processes while avoiding online fraud.

Greg Smith is the chairman, president and CEO of Accudata Technologies, which provides flexible access to data validation through innovative approaches to data transmission. The company serves as an access hub for validating information associated with traditional, mobile and IP-based telephone numbers. Its validation services include translating information between diverse protocols such as SS7, PSTN and IP via a patented process in order to access local number portability and line information databases (LIDBs), Calling Name (CNAM) databases, billing name and address information, Internet lead validation and the aforementioned bankcard transaction verifications.


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K.Suresh says:
Nov-26-2012 04:56 pm

Interesting article. Just
Interesting article. Just read this whitepaper on the risks and prevention of identity theft and wire fraud, it provides valuable information readers will find it very helpful @ bit.ly/UavIbD

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