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Nine West enters mobile commerce with Demandware

BY CSA STAFF

Woburn, Mass. Demandware announced that Nine West Footwear Corp., a division of Jones Apparel Group, has launched a new mobile storefront using Demandware’s mobile commerce application.

Nine West is leveraging its existing Demandware eCommerce implementation to quickly and easily launch a feature-rich mobile commerce site. The single, unified environment between the mobile storefront and the e-commerce website will make it easy for Nine West merchants to manage the experiences of customers across digital channels.

“By using Demandware’s mobile commerce application, we are delivering a full-featured, customizable mobile storefront that more readily meets the needs of our on-the-go customers,” said Ron Offir, Nine West Group, president of e-commerce. “Working with Demandware gives us the functionality needed to address our customers’ existing appetite for mobile shopping — and, at the same time, the opportunity to introduce new, exciting capabilities that will make their mobile shopping experience more interactive both now and in the future.”

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JCPenney home office earns LEED award

BY CSA STAFF

PLANO, Texas JCPenney announced that it has been awarded a Leadership in Energy and Environmental Design (LEED) for Existing Buildings Gold certification by the U.S. Green Building Council (USGBC) for its home office campus located in Plano, Texas. The 1.9 million square-foot building serves as a workplace for more than 5,500 associates and is the third largest campus facility in the nation to receive this designation, the company reported.

Over the last five years, JCPenney said it has addressed areas related to energy and water savings, indoor environmental quality and recycling waste by implementing nearly 40 sustainable improvements at its home office.

“As an environmentally-conscious retailer, JCPenney made a concerted effort to take a hands-on approach to making the improvements needed to achieve these LEED certifications,” said Mike Theilmann, chief human resources and administration officer for JCPenney. “While purchasing renewable energy credits is an easier way to go ‘green,’ we chose to examine our operations and institute meaningful changes that will advance the Company’s goal to reduce energy usage 20% by 2015.”

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Hip Hop legends featured on Def Jam game soundtrack

BY CSA STAFF

NEW YORK and EL SEGUNDO, Calif. 4mm Games, Terminal Reality and Def Jam Interactive have announced additional tracks from such artist as Public Enemy, Nas and DJ Khaled available in Def Jam Rapstar, the first true interactive Hip Hop music game experience coming Oct. 5 to the Xbox 360 video game and entertainment system from Microsoft, PlayStation3 computer entertainment system and Wii.

Co-published by Konami Digital Entertainment Inc. and Autumn Games, Def Jam Rapstar will offer a software only version of the game that will retail for $59.99 for the Xbox 360 and PlayStation3 and $49.99 on Wii, as well as a bundled version that will include software and one wired microphone for $69.99 for the Xbox 360 and PlayStation3 and for $59.99 on Wii. 

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