FINANCE

No more bidders for Safeway as ‘go shop’ period expires

BY Dan Berthiaume

Pleasanton, Calif. – Safeway Inc. on Friday said that no other bidders have emerged during the 21-day “go-shop” period following the announcement of its agreement to be acquired by AB Acquisition, the parent of Albertsons.

Under the definitive merger agreement, Safeway and its representatives were permitted to solicit and engage in negotiations with respect to alternative acquisition proposals during the 21-day period that ended on March 27 (the "go-shop" period).

AB Acquisition is the owner of the Albertson’s and New Albertson’s supermarket chains, and in turn is owned by Cerberus Capital Management. AB Acquisition will acquire all outstanding shares of Safeway for $9.1 billion in the deal. The two companies will operate independently until the deal closes.

None of the parties contacted by Safeway during the “go-shop" period notified Safeway by the deadline that they would be interested in pursuing an alternative transaction under the merger agreement. Safeway is now subject to customary "no shop" provisions that limit its ability to solicit alternative acquisition proposals from third parties or to provide confidential information to third parties.

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MARKETING/SOCIAL MEDIA

McDonald’s launches omni-channel coffee promotion

BY Dan Berthiaume

Oak Brook, Ill. – McDonald’s is offering free McCafe coffee is available during breakfast hours starting March 31 through April 13 in participating restaurants. To kick off the two-week campaign, McDonald’s will host "Make Friends with McCafe" sampling events at high traffic locations and transportation hubs in multiple cities across the country.

Starting in mid-April, McCafe will also surprise a Twitter follower every day of 2014 with McCafe coffee and prizes. Fans can also keep up with the conversations using the hash tag #McCafe or by following @McCafe.

"We take a lot of pride in our breakfast offerings and our McCafe coffee is a great complement to our breakfast lineup,” said Greg Watson, senior VP, McDonald’s U.S. menu innovation. “That’s why we’re excited to share it with our guests, on us. This event is McDonald’s way of encouraging new guests to try McCafe Coffee while giving our breakfast lovers even more reason to enjoy the great taste of our signature blend.”

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REAL ESTATE

H&M opens first store in Hawaii

BY Dan Berthiaume

New York — H & M, Hennes & Mauritz AB opens its first Hawaii store in Waikiki on March 28. The store features a one-of-a-kind installation featuring artwork of local surf photographers Mike Coots, Sarah Lee and Zak Noyle.

The Waikiki store has hired 160 local employees.

“We want to thank the people of Hawaii for a successful kick off of H&M’s first store in the Islands,” said Daniel Kulle, president of H&M North America. “Hawaii’s warm reception and pure aloha played a key role in making this grand opening special. We look forward to strengthening our community partnerships, building new relationships and celebrating our continued growth and expansion of H&M in Hawaii.”

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