No Rest for Bridget to open its first East Coast store
Boston — No Rest for Bridget, based in Irvine, Calif., will make its East Coast debut in mid-March, opening a 1,300-sq.-ft. location on Boston’s Newbury Street.
The fast-fashion retailer specializes in affordable women’s clothing and accessories to 20- to 39-year-olds.
The store’s build-out is being handled by A&O Danner Companies, Plymouth, Mass., which is working with D2 Construction of Costa Mesa, Calif.
OfficeMax to open smaller format
New York — OfficeMax has become the latest retailer with a smaller-store, urban format either open or in the wings.
The retailer will unveil its smaller concept sometime in 2013, according to Crain’s Chicago Business. The new format will range between 5,000 sq. ft. and 15,000 sq. ft., the report said.
Starbucks makes Vietnam debut; sees potential there for ‘hundreds’ of cafes
New York — Starbucks Coffee Co. on Friday opened its first location in Vietnam, following an expanded long-term relationship with Hong Kong Maxim’s Group.
The two-level flagship store has been designed to reflect Starbucks’ signature coffee heritage, while embracing Vietnam’s distinctive local traditions and coffee culture. It is located the bustling neighborhood of Ho Chi Minh City’s District 1.
“The market presents tremendous opportunity for Starbucks over the long term,” said John Culver, president, Starbucks China and Asia Pacific. “Ho Chi Minh City is our first stop and we aim to open our stores in key metropolitan cities across Vietnam, including Hanoi, in the future.”
The chain told Bloomberg that it plans to add hundreds of stores in the Asian nation in the long term.
The design of Starbucks’ Vietnam flagship reflects the vibrance of cosmopolitan Ho Chi Minh City and still retains the city’s pride for its distinct local heritage. The store features numerous décor items that have been sourced locally, repurposed and given a new life in the first Starbucks store, including the distinctive Starbucks community table, whose teakwood surface was recycled from a local villa, and an old ‘ba gac’ (bicycle), which was traditionally used to transport goods around the city in the past, now stands as a central piece of artwork on the ground floor of the store. The store also showcases wall mural designs created by local artists.