OPERATIONS

Nordstrom and OfficeMax top list of retailers that keep employees happiest

BY Marianne Wilson

New York — For the second year in a row, Nordstrom topped the list of retail companies that keep their employees happiest, followed by Macy’s and OfficeMax, according to an annual survey by CareerBliss. The ranking takes into account employee reviews of their employer based on work-life balance, senior management compensation, benefits and job security.

“Happy retail employees tend to provide a happier customer experience and also help influence their fellow co-workers,” said Matt Miller, CTO and co-founder of CareerBliss. “Amongst the top ten retailers, we saw that employees ranked their co-workers as a large factor on their overall happiness at work.”

The Top 10 companies on CareerBliss’ Happiest Retailers in America 2012 are:

1. Nordstrom
2. Macy’s
3. OfficeMax
4. Best Buy
5. GameStop
6. Bath & Body Works
7. Office Depot
8. Dillard’s
9. Kohl’s
10. Sears

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ECOMMERCE

Toys ‘R’ Us strengthens global e-commerce capabilities

BY Staff Writer

Wayne, N.J. – Toys “R” Us announced it has strengthened its global e-commerce capabilities with the launch of a dedicated web store in China. The company also announced the development of mobile-optimized sites and apps in 11 markets around the world, including Australia, Canada, France, Germany, Japan, Spain, and the U.K. In the coming months, the retailer will introduce the same capabilities in Portugal, Austria and Switzerland, as well as the Netherlands, where it does not currently have a store presence.

“With the launch of our new e-commerce site in China and the addition of mobile shopping capabilities in our international markets, Toys “R” Us is more accessible now than ever before to customers around the globe,” said Jerry Storch, chairman and CEO, Toys “R” Us, Inc. “These initiatives help us advance the company’s international growth and omnichannel strategies, while allowing more customers to shop with us whenever, wherever and however they choose.”

In 2010 and 2011, Toys “R” Us, Inc. experienced double digit growth in its global e-commerce business, and generated $1 billion in online sales last year.

Toys “R” Us’ new mobile capabilities in Canada, France, Germany, Spain, Japan, Australia, Portugal, Austria, Switzerland, the Netherlands and the U.K., include a mobile-optimized website and dedicated applications for iOS and Android. Tablet-optimized sites will be available in select markets, as well. Users have the ability to navigate seamlessly between Toys “R” Us and Babies “R” Us, allowing them to browse and shop a wide selection of toy and juvenile products as easily on-the-go as they can from their homes.

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News

The Finish Line accelerates omnichannel commerce with Demandware

BY Staff Writer

Burlington, Mass. — Demandware announced that The Finish Line has launched new e-commerce and mobile commerce sites on the Demandware Commerce platform. The initiative is part of the retailer’s strategic move to a cloud-based digital commerce solution to power its omnichannel strategy. The company will also use Demandware to power Run.com, a specialty brand that focuses on all things running.

The Finish Line’s aggressive omnichannel growth initiatives drove its decision to move away from legacy in-house managed software to Demandware’s flexible and scalable cloud-based solution. With Demandware, Finish Line has a customizable digital commerce platform that enables users to execute highly branded, personalized and consistent consumer experiences across channels. Dermandware’s cloud model eliminates the burden of infrastructure management and provides merchants and marketers with complete control over the user experience and site functionality, empowering them to drive innovation and growth, and accelerate time-to-market.

“Our goal is to transform our business, not just maintain it. We want to drive innovation and propel the business. Demandware reduces operational complexity and puts the power in the hands of our users to create world-class brand experiences. It provides customers a better and faster online experience, rather than having technology get in the way,” said Chris Ladd, executive VP and chief digital officer for Finish Line, which operates more than 640 stores.

The new finishline.com features a new design and enhanced user experience, including:

  • The ability to buy online and pick up at a Finish Line store location;
  • Real-time product inventory information provides accurate availability updates;
  • A mobile shopping site that leverages Responsive Web Design to optimally display on devices;
  • Seamless integration of Finish Line’s Winner’s Circle loyalty program into the shopping cart lets consumers view their points balance at checkout;
  • Enhanced brand landing pages showcase brand-specific content, such as products, offers, promotions, videos and blog posts;
  • Streamlined navigation and search functionality helps consumers locate products more quickly and efficiently; and
  • Flash sales provide exclusive access to new, high-demand merchandise.
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